who is at corebike...
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ATB Sales
ATB Sales Ltd nestles in the heart of East Sussex and distributes quality cycles all over the UK through a network of around 200 independent bike dealers.
The company was started by Derek Farrant - former medal-winning yachtsman, racing driver and keen sportsman - more than two decades ago in Hastings.
It has become one of the country's leading bike design and distribution companies and holds the exclusive rights to the Marin, Norco and Wilier brands in Britain along with its own Whyte Bikes and Mezzo trademarks.
Website: www.atb-sales.co.uk/
ATB Sales are located in
Melbourne
Marin
The 2008 model season from Marin Bikes brings sweeping change in the form of new technologies, better bike fit and an expanded assortment of models for all riding styles. After 20 years of business, we haven't lost sight of our core values. We are committed to building a bicycle that is superbly engineered, lightweight yet durable, and designed to give riders the highest quality experiences for years to come. You'll find that whether it's a quick trip to the corner store or racing down your favorite single track, we've got a bike just for you.
We're proud to contribute to the fight against Breast Cancer. With the sale of every Women's Fit Geometry bike and every Step Through Women's model, Marin Bikes will donate funds towards researching a cure for Breast Cancer. By promoting and fostering a healthy lifestyle and working towards the eradication of this disease, we're honored support our mothers, sisters, wives and all women kind. Among others, see the Women's Fit Road Bikes, the Portafina and Treviso, and the Women's Fit Mountain Bikes, the Bear Valley and the Juniper Trail.
Mezzo
Mezzo was created by ex-Formula 1 engineer turned award winning bicycle designer Jon Whyte, Mezzo bikes are designed and equipped to offer simple, practical and enjoyable urban and leisure transport. Mezzo folding bikes are designed to achieve a new level of performance and practicality and are built around several key design features that set it apart from the pack.
Its unique clunk click technology means the bike folds or unfolds in under eight seconds - and that's quicker than most people can tie their shoelaces!
This bike has been chosen as the official staff get-about for Transport for London and one newspaper described the Mezzo as the answer to all Ken's traffic nightmares! It's our best in breed commuter bike.
Norco
Norco is Canada's leading brand, established in 1964 it has a grand history of building quality, innovative bikes, and has been a market leading innovator for the last 10 years. Not only innovating bikes, but riding... North Shore anyone?
Norco's suspension design VPS is a "True 4-Bar" design and is licensed from Specialized FSR technology, this is widely regarded as the best suspension design on the market, and anyone who has ridden a 4-Bar design will agree. Why do we use this design at great cost, simple it is the best all round design.
The Norco brand name is synonymous with North Shore (aggressive) riding and is one of the highest regarded brands on the market today; we like to call this Kudos. Kudos is extremely important when taking on a new brand or indeed growing it, Kudos breeds demand, and demand breeds sales and 2007 is going to be a fantastic year for Norco in the UK, building on the back of the fabulous year we have had in 2006.
2006 was also a great year for Norco, having the most highly decorated bike range of 2006 with the SIX range of bikes, attaining two What MTB Gold Awards, SIX 1 Winner of the Best Full Suspension Long Travel Bike Sub £2500 (priced just £1899), and the SIX 2 was runner up in the Best Full Suspension Long Travel Bike Sub £1500 (at £1269).
Whyte
Whyte's range of high end Mountain bikes are designed and engineered in the UK to meet the needs of even the most demanding rider. Each bike in the range has been specifically designed for UK riding and year round British trail conditions.
Based on the designs of Jon Whyte, a former F1 suspension designer, Whyte full suspension bikes lead the way with innovation and use the patented Quad Link 4-bar suspension system with an intelligent wheel path to provide a fast, efficient and class leading ride.
Since the introduction of Whyte bikes in 2000, year on year, each bike has received unprecedented praise and awards from the UK Mountain bike press. In addition, every year for the past six years, a Whyte designed bike has won a major UK Mountain bike trophy including a National XC Championships to Trailquest and Polaris events.
Whyte - Great British Mountain Bikes
Wilier
Wilier is the oldest and most experienced name in Italian road racing.
The brand is up there with all the enigmatic names: Vespa, Alfa, Bugatti, Ferrari and Pavarotti. Wilier is our best of breed racing brand.
In fact, Wilier is a byword for thoroughbred pedigree, performance and passion. You just don't get through 100 years of road racing history and not learn a thing or two.
What they have learned is that style comes from a delicate touch to make a super-light racing bike that is incredibly strong. The designs wring every last drop of performance from the bike. Perfect harmony between man and machine on the road.
Two teams in the Tour de France - Cofidis and Lampre - have taken top honours aboard Wiliers.
But it is so much more than just a sleek racing bike. It is a way of life for generations of Italian fans. When you go for a pizza you expect a fresh Chianti and the waiter to speak Italian. When you ride a Wilier you know you are experiencing style and performance as only the Italians know how to put together