
Latest News
Multi World Champion to attend Core Bike Show
3 time UCI DH World Champion Fabien Barel confirmed as Core Bike special guestView full article
Guest exhibitor added
The Association of Cycle Traders have been welcomed to guest exhibit at corebike '12View full article
Sam Pilgrim at Core Bike
World Class dirt jump rider, NS Bikes pro, Sam Pilgrim will be coming along to the Hotlines stand on Tuesday 31st.View full article
Evening Entertainments announced...
If you've been invited to stay over for corebike '12, here's what's in store for you...View full article
Ison to debut Vincero Design Water bottles and Mounts.
Brand new to the UK and Exclusive to Ison Distribution are Vincero Design Water bottles and Mounts. Vincero Design has created one of the lightest and certainly the best looking system for any bike.View full article
Silverfish UK move rooms
The 2012 Core Bike Show has once again increased in size with new exhibitors joining the established list of brands on display. This growth means that some exhibitors have switched rooms for the 2012 show from their established locations.View full article
World Champion Danny Hart at Core Bike!
UCI World DH Champion, Danny Hart, will be appearing at Core Bike with Ison Distribution.View full article
New Formula brakes to be displayed at 2012 Corebike show
Silverfish UK are pleased to announce that the CoreBike show sees the launch of the 2012 Formula brakes range. The Italian manufactured brakes see further improvements to the range for 2012 making them a must see item at the show. Also on display at show will be the new range of Formula wheels and suspension forks.View full article
All move for corebike 2012
Room changes from previous years will keep you on your toes!View full article

who is at corebike...
Click here for a corebike show floorplan* (subject to change).
Ison Distribution
Known simply as "ID" in many circles, Ison Distribution has served the UK IBD sector with top-end products and tools/service lines and celebrates their 20 Years Anniversary in 2012. Universally renowned for offering solutions to trade headaches, Ison now offers serious dealers a whole lot more than just another supplier to order from. To celebrate our 20 years supplying the cycle market we will have some very nice promotional gifts for dealers who visit us at the Core Bike Show.
Our B2B online website to give you ordering access anytime.
(We also have a B2C facing window for consumers to see products and locate dealers, so now, you and your customers can check products 24 hours a day.)
www.ison-distribution.com
With strong market leading brands, such as; MRP Chain devices, Renthal Cycle Products, Light Blue Cycles, ODI grips, Dia Compe brakes, TSG Safety Gear, Rohloff hubs, Halo rims, Identiti frames, Gusset parts, White Bros forks, KHE BMX products, Salsa parts, Surly frames and more, Ison Distribution continues to generate huge pull through business for dealers that carry our brands.
In addition to our specialist product areas, Ison Distribution is expanding it's selection of order filling everyday products to ensure that you can not only service the specialist rider... but that you can also easily surpass our carriage free thresholds - ultimately making your business more profitable.
For 2012 Ison will be adding many exciting new products to the ranges and will have many of them on show at Core Bike.
Some notable highlights are the expansion of the successful Society Forks range to cover a wide range of disciplines and the Identiti Krisis MX range of pure-bred race bmx frames.
Ison Distribution continues to strengthen it's position as one of the key suppliers to the specialist IBD sector.
Owners and key staff from Ison will be at the show, along with various managers and owners from our leading brands... giving you the option to discuss any ideas you may have with people that really matter.
The full list TBC...
Core Bike is much more than just a trade show... and Ison is much more than just "another supplier"... so why not make time at Core Bike to talk to Ison about becoming more than just "another bicycle dealer" for cyclists in your area...
Website: www.ison-distribution.com/
Find Ison Distribution at corebike in Indianapolis & Imola
4-Jeri
e.g. Pro-Style 3 pce cranks, Gang Chains, Exciter pegs..
If you want great value together with decent quality - 4-Jeri is the brand to stock.
All-City
The Mr. Pink is everything we ever wanted in a road bike. It’s got a Columbus Zona tubeset, a press fit 30 bottom bracket, internal brake cable routing, hidden fender mounts, and clearance for 32c tires. It’s geometry is pure race, but the extra tire clearance allows it to handle a variety of surfaces and provides all day comfort.
The Space Horse is the most versatile bike in the AC lineup, it can handle front and rear racks, fenders, and has clearance for 42c tires. It also has some super swanky custom semi horizontal dropouts for riding it geared or single. If you have to classify it, it’d probably be light touring, but let’s just leave it at this: this bike was made to get you into and out of trouble and adventure, to be your companion on exploration missions and all day benders, to ferry you and your stuff around as quickly as possible, and most importantly to become a trusted ally in the war against boredom and B.S..
Run by two committed riders, All-City has that underground feel to it and the attention to detail is astonishing. By riders for riders fits All-City perfectly.
Civia
Civia have also launched two new models for 2012, the Twin Cities, both based on mixte style frames for urban commuting and featuring either a 7 spd Nexus drivetrain or a single speed set up. Both are available in Mens and Womens versions and both have unique welded on rear racks and painted to match mudguards. Prices start at £500.
Civia will also be launching a range of parts and accessories to match their bikes. There parts are subtly branded and would look good on any brand of bike as well as their own.
Come and have look at Core and find out what you need to do to become a stockist of these exciting new American bicycles.
Diatech/Dia Compe
Most BMX'ers and Fixed Gear riders use DC levers - especially the Goldfinger and Dirty Harry (both come in 25.4mm clamp size with shims for 22.2mm making them universal fitting). With this compatability and the vast range of colours (and you can buy them individually) these are THE lever to stock to satisfy both markets.
Road riders aren't forgotten either with a large selection of brake calipers, levers and spares with something to suit everyone.
Many more new items for 2012 will be on display.
Fibrax
Fibrax offer one of the widest ranges of Disc pads in the industry... and Ison carry stock of virtually every model, so, let Ison and Fibrax solve your disc brake pad headaches... simply order what you need with your regular Ison order.
Ison also carry a select range of Xtrax workshop and aftermarket brake pads from Fibrax, which offer outstanding value for money and margins.
www.fibrax.com
Genetic
Genetic is a select range of superlight high performance Road, XC and Track/Fixed Gear parts.
The range is expanding year by year with the addition of carefully selected parts. Engineered by some of the World's leading producers in their respective fields to offer outstanding performance and value.
Genetic parts achieve excellent product reviews by leading magazines such as Cycling Plus, and are backed up with support advertising.
The excellent award-winning Road parts have been joined with a colourful range of Fixed Gear and Track parts.
The range includes; Carbon Road Forks, Seat Posts, Saddles and Road and Street pedals...and so much more!
New for Core 2012 are many new items - all in an array of colours.
Gusset
BMX/MTB market leading products in an array of fashionable colours which are also appealing to the Fixed Gear market.
New products for 2012 include the amazing Nitro pedals which are superlight cnc-machined pedals with unique super-grippy Maz replaceable pins. Available in anodised colours with laser-etched logos they are going to be very desirable items!
Also new are the Slade Riser bars - 50mm rise versions of the best-selling Slade o/s alloy bars and available in a host of bright colours.
In fact there are so many fantastic new products in the Gusset 2012 range that you will need to come along and see for yourself!
Gusset products are endorsed by some of the best riders around - Sam Pilgrim, Lance McDermott, Chris Smith, Blake Samson, Danny Pace etc... proof that the products perform at the highest level.
www.gussetbikes.com
Halo
Halo offers wheel solutions for any bicycle vices... Road, XC, Trail, AM, Urban, DH, DJ, 4X, Fixed Gear or BMX...
The Halo range continues to grow and items that have been added to the range for 2012 include the lightweight 29R wheels which are perfect for the current 29'er Trail bikes which have come to the fore of mountain biking.
Road riders aren't forgotten as the Mercury wheels now come in colours and we will have a brand new Carbon Clincher wheelset on show.
Dirt Jumpers can look forward to the new New H-Block tyres which are rider designed superlight folding 26" dirt tyres - only 535g!
The list of new products goes on....so come along to Core and see our Halo "Wheel Wall" which has become a feature of our room at the show.
The list of Halo sponsored riders in all disciplines is a who's who of well-known names.
With huge marketing support and review winning specifications, the UK's top dealers stock and sell Halo products.
www.halo-rims.com
I.D.
If you find yourself thinking where can I get that "thingamajig" bolt etc...then we may well have it!
Spacers, bolts, bearings, shims, adaptors, etc, etc...and some lovely chian ring bolts in a rainbow of colours - dress up your cranks!
Identiti
These superlight race frames have been designed and tested by top UK racers and have many unique features such as twin box chainstays and Taper-Lock dropouts. They caused quite a buzz when they were unveiled at Eurobike.
For the past few years, since their release, the Identiti P66 bikes have received much acclaim in the media and we have updated them again for 2012 with an improved parts package and fresh new colours for both frames and parts.
The Krisis SL 4X race frame has become the most popular frame for UK 4X racers (go to any NPS 4X event for proof). The SL continued the original Krisis' winning ways in 2011 with World Cup podiums and more National Championships!
The Persona Fixed Gear bikes now come with the option to run them as Singlespeed Urban as they have a 16t freewheel and brakes included in the package. Still offering fantastic value for money for such well-specced bikes.
www.identitibikes.com
Light Blue
First produced in 1895 by J.A. Townsend in Cambridge, "Light Blue" is an exclusive brand with over 100 years of heritage that deserves consideration in only the finest IBDs.
We will have one of the original Light Blue track bikes on show at Core - come and marvel at the 100 tooth front chainringed bike. Over 100 years old yet features many design points that continue to be used today!
The Light Blue will retain a traditional look, whilst utilizing modern materials and production values. Appealing to both Cambridge University students and local commuter cyclists alike.
Initially LB had two commuter/comfort models available: the 7spd Chesterton and the SA 3spd Parkside.
Spec'd for comfort and practicality by the great grandson of the founder ... these bikes feature many items that are not generally seen on affordable bikes; e.g. lightweight alloy frames, super comfort memory foam saddles with Kevlar anti-skuff panels, ergonomic dual ply grips, Stainless steel spokes, doublewall - eyeleted rims, anti-puncture tyres, nutted axles, V-brakes with alloy spring tension adjusters, a quality alloy propstand with a welded on location plate and a secondary top plate, an alloy rear carrier with dog leg stays and a spring clip... etc etc...
Perhaps; a lot of small details - but experienced dealers should understand why...!
Exclusive dealer territories are available for a moderate stock-in commitment.
2010 saw the limited edition Light Blue Trinity Reynolds 531 lugged Track frame released which received fantastic reviews in the cycling media and has almost sold-out!.
In fact we believe that Reynolds is still THE cycle tubing that others compare themselves to!
2012 will see LB go from strength to strength with the release of the Kings frameset which a a geared road version of the Trinity made with Reynolds 853 tubing.
Two colourways in a classic paint to chrome design make these one of the most classicly beautiful frames available.
MRP
seamlessly with all new 2x10 gear systems and protects your chain rings and keeps your chain tight when all you want to do is ride your bike, worry
free, with a smile on your face.
The 1X (one-by) guide is still THE guide of choice for many XC and singlespeed riders due to its simplicity,
performance, weight and price. And it is now available in more fitments than ever with the edition of the new E-mount.
There is also a new single ring guide in the range, the S4. This is the newest incarnation of the classic MRP chain devices. Featuring 2 steel caged
sealed bearing rollers, mounted with new dedicated hardware and sliders and the new S4 polycarbonate 4 arm bash guard. Weights from 193g.
Alongside the 2x guide is the all new G2 SL Carbon. Based on the best selling G2 SL, this is the premier chain device in the 2012 line up.
The MRP G2 SL helped Danny Hart to Downhill glory at the World Champs this year. Danny chooses to use MRP because of their racing pedigree and perfomance.
Last years release, the Lopes SL guide now has a white option, still weighing in at under 100g!
Naturally, the complete range of World beating chain devices is still available exclusively via Ison...
N-Gear - Jump Stop
Available in the 3 main seatube diameters, RRP £ 9.99
Very useful !
ODI
ODI sells, day in and day out...
As well as being the originators of the lock-on system ODI have a great range of regular grips and the Longneck ST is THE best-selling BMX grip available. Despite having been around since "Back in the Day" Longneck ST's are still the #1 choice for many riders - now available in even more colours!
This year's Downhill World Championship saw ODI atop the podium at both the World Champs and the UCI World Championship Series overall with respective Champions Danny Hart and Aaron Gwin choosing to run ODI.
2011 saw many new grips added to the range including the Stay Strong collaboration which contributes towards the Stephen Murray Charity.
Ison carry every model in every size and in every colour... i.e. If ODI make it - Ison stock it...
For 2012 look out for New Models and Colourways of the World's riders favourite grips!
Following on from the success of the Troy Lee Designs grips ODI are pleased to announce more exciting new collaborations. Sensus and SDG are both given the ODI Lock-On treatment.
www.odigrips.com
Passport
Saddles, Pedals, Multi tools, Grips, Pumps, Grips etc...
Great dealer margins and top level product features.
Powergrips
In fact there has been a huge resurgence due to the fashionable fixed gear market recognising Powergrips are still the best choice.
Perfect for those who would like the power advantages of toeclips but don't want to be 'caught' in them, or have to buy expensive 'clipless' pedals and special cycling shoes to clip-in with.
A Fixed Gear specific version is now available with a new fixing kit.
These exclusive straps offer toe-clip function with easy release and no special shoes or cleats required. (Great for commuters...).
Last, several serious competition riders use Powergrips in the winter, and they don't freeze or clog-up with snow & ice.
If you understand the reason that they are still being produced, so will your customers, and you'll sell them.
Now available in an Argyle Pattern as well as Black!
www.ekosport.com
Problem Solvers
At Problem Solvers(TM) our goal is to provide the best range of high quality and high function bicycle parts that provide solutions for compatibility issues, address market trends and provide options for custom bike builds. We want to be THE brand that bike dealers and savvy bikers think of when they run into a challenging bike build or component change.
Want to run two brakes with one lever? Problem Solved!
Want to convert centrelock hubs to 6-bolt? Problem Solved!
And many more problems solved!!!
Renthal
Chainrings, handlebars, grips and stems are the core of the Renthal cycle range.
Using their extensive experience and knowledge Renthal have produced high-quality parts that re-define the term "desirable"!
Their Fatbars have become THE bar to have for many types of riding.
2012 sees the release of the Integra direct-mount DH stem which has been r&d'd on the DH World Cup circuit by Team Monster Specialized's Sam Hill amongst others. With rider feedback from such luminaries you can be sure that they are going to perform at the highest level.
Using the very same manufacturing processes and materials that have propelled them to the heights of MX legendary status, you can be sure that Renthal's cycle products will perform!
Ison are the sole authorised UK distributors for Renthal cycle products.
www.renthal.com
Rohloff
The Rohloff Speedhub is has become the benchmark by which all other internal-geared hubs are judged by. Try one and it's easy to see why so many cyclists love them.
Ease of use, lack of maintenence as well as outstanding performance...etc, etc...
Have a look on the web at how many round-the-world and adventure cyclists choose Rohloff for their epic journeys - they trust them...so can you!
www.rohloff.de
Salsa
Salsa's new 2012 Horsethief is their new 29er full suspension trail bike, designed for all-day riding on rugged terrain. It features a tapered headtube and 120mm of rear travel through a custom tuned Fox RP23 Kashima coated shock (UK exclusive) and can be paired with either a 120 or 140mm fork depending on your riding style. The unique pivot minimising suspension system features 'flex stays' and a 142 x 12mm Maxle to help keep the rear end tight and tracking straight. Removing the rear pivot reduces complexity, chassis weight and potential maintenance issues. The bottom bracket has ISCG 05 tabs to protect your chainset and the frame has guides for dropper seatpost cable runs. The perfect bike for the UK.
Devour terrain. Conquer obstacles. Enjoy life.
Horsethief: There's a new sheriff in town.
From 2012 onwards Salsa have developed three levels of kit for the bikes. Level 1 is the highest level and is generally a US custom option based around the top end frame option or Ti option and the best parts available. Level 2 is more affordable and based around Sram X9 & X7 components and Level 3 is the most affordable being based on X7 & X5. Similar distinction applies to the road bikes.
Salsa have also added to their parts line up with new bars for Mountain, Cross and Road, 2 new seatposts, a new value for money stem, and a Frame bag for the Mukluk bike.
And Salsa still offers their famous seatclamps and skewers...
www.salsacycles.com
Schwalbe
Highlights include;
The brand new Hans Dampf tyres which have taken the MTB Trail world by storm! Rated by MountainBikeAction 5/5 stars as the best trail tyre available at the moment! THE perfect all-rounder? The plethora of great reviews seems to indicate this!
Evolution series Racing Ralph and Stelvio road tyres, TIMO Pritzel signature folding and wire bead Table Top dirt/street tyres, 29" MTB tyres, Marathon touring tyres and much much more.
From basic replacement tyres though to super high technology competition tyres...Ison Distribution have Schwalbe tyres covered.
Skullys
Society Forks
Society was borne out of the need for a quality fork that is suitable for dirt jumping and 4X racing that is tailored to meet riders' exact needs without breaking the bank. Society forks have received great reviews from the media including Dirt and MBUK.
Initially three dirt jump models were available and 2012 sees a great leap forward with a large expansion of the range that will now include forks for many other disciplines including Trail, AM, XC Race, 29" Trail and more...
Offering the same great performance and value expect these forks to be as popular in these other markets as the original line-up has been.
Society is now firmly on many rider's radars as a viable alternative to the more established brands and the addition of so many new models gives more riders that choice!
SST
So... why not offer the original cables...
SST cables are display packaged with relatively easy to understand sizes.
We NOW also offer braided finish cables as well as black, and the New fashionable Twin Pull lowers.
Sturmey Archer
As a company already carrying the World's premium hub gear for over a decade, Ison are expanding their offering to include a wide selection of the latest Sturmey Archer products.
Items to keep an eye out for at Core:
The KickShift 2speed hubs are the best way to convert your fixie into a more user-friendly 2speed urban machine without cables. Just bolt it in and still use your single chain and you have a freewheeling 2 speed bike! Lightweight and with an rrp of around £70.00 these hubs offer amazing value and performance.
The Fixed/Free 3spd, plus of course, 3,5 and 8speed hubs, cranksets. and common spares.
www.sturmey-archer.com
Sunrace
Ison distribution will carry a selection of products from the high-end Driven range through to key essential replacement parts.
Great product, great margins...from a rising star.
www.sunrace.com
Surly
Surly have also introduced a disc brake version of the Long Haul Trucker, available as a frameset and a complete bike. Its rear Dropouts are pretty neat and leave plenty of of room for fenders and rack and it comes with a new fork with a new crown. This makes three versions of the Long Haul Trucker: rim brake, disc brake and the S&S coupled Trucker DeLuxe. Or 5 if you count the wheel sizes. Also new this year is the option of a 64cm frame size along with a 24" Ogre meaning that Surly can now accommodate you basketball players out there.
The Karate Monkey loses its rim brakes studs and gets a new fork. The Pacer gets a new fork crown, component spec change and a snazzy new colour. The Troll is now available as a complete bike and that's just the frames and bikes.
Check out the website for all the new products, or better still come and see us at Core and talk to us about becoming a stockist.
www.surlybikes.com
TOBA
Toba’s unique line of cycling products is designed by commuters, for commuters. Combining simplicity with great ingenuity, Toba products are tailored to meet the needs of the one tribe of cyclists that hasn’t yet been corrupted by superstars or superegos.
Toba is for you, the humble commuter that simply wants to ride. Whether you’re looking to save your health, the world, or your sanity from traffic, do it with Toba.
tobapeople.com
TSG
From the basic Skate/Bmx to the award winning pro series Evolution series, (including the World's Lightest Piss-Pot the Superlight) and the revolutionary new Kraken, TSG have the Piss-Pot helmet market sussed.
2012 sees many new models and designs including an expanded range of kid's helmets as well as the Substance which is a lightweight Trail/XC/MTB helmet that fits well, looks good and retails for under £45!
For 2012 TSG have again pushed the boundaries and have worked with some of the world's best graphic artists around to create a truly stunning collection of helmets - there is a design to suit everyone!
As well as market-leading helmets TSG have produced a stunning range of protective pads. Every pad has been designed with safety at the forefront as well as comfort, fit and looks. The new Task Kneepad is a great example of this. Super comfy and lightweight offering customisable protection (removable dual-layer padding) and a unique "horseshoe" ridge so the pads don't slip amke this the ultimate kneepad for riding. All TSG pads come with the highest safety certification (as do their helmets).
There are many more fantastic pads and gloves available so come along and be given a guided tour of the range.
Ison are exclusive TSG distributors and also carry TSG Snow and Skate products.
www.ridetsg.com
Vincero Design
Vincero Design have developed an integrated system offering cyclists, regardless of discipline, the ability to quickly, easily, and efficiently mate our water bottles to their bicycles. The system’s patent pending design is comprised of a combination of complementary geometries as well as a magnetic pair of rare earth metals. These two features provide a cyclist with an unparalleled user experience with many advantages over other bottle & cage implementations.
What came out of research and subsequent field trials was a system which makes the bottle float on the bike. The interaction between the geometry of the mount and bottle create a seamless fit limiting the bottle on five of the six axes of movement. The remaining axis is tempered by adding a rare earth magnetic pair which negates the effects of vibration and shock loading experienced when riding a bike.
Lastly, we simply wanted a system which offered superior performance while not detracting from the beauty of the bike. We accomplished this by having the mount hidden under the bottle when a bottle is present, and by having a minimal footprint when there are no bottles.
What you get is a system which offers superior performance and restores the beauty of the bicycle.
Come and have a play at Core you'll be amazed.
Voyager
Carry everyone and everything around with Voyager. Our product range includes trailers and strollers for your little ones as well as bags and racks for your weekend bike trips, commuting to school, or simply your ride to the park for a picnic. Our products are practical, reliable, with a touch of design to add more style to your ride. Designed in Canada, all Voyager products are made of high-quality materials and offer excellent value.
White Brothers
White Bros successfully introduced ground breaking patent pending IMV damping. Intelligent Magnetic Valve that prevents bobbing on climbs, but equally allows your forks to be fully active when hitting bumps.
With a successful 2011 the 26" Loop remains unchanged for 2012 with 32mm stanchioned legs, tapered lowers and conical axle and is available with 80-150mm travel options.
2012 sees the introduction of the 29" Loop which has the same features as the 26" but has travel options of 80-140mm.
White Bros Rock Solid Carbon Fibre rigid fork has proven to be best sellers for many dealers... and we expect the trend to continue. For 2012 we see the
release of the new Snowpack, a premium fork for all fat bikes out there.
We always carry good stock of them which means that dealers can be confident
with Ison as suppliers.
www.whitebrotherscycling.com




































