WHITTLEBURY HALL, 22 - 24 Jan. 2017
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EXHIBITOR: Ison Distribution //

Known simply as "ID" in many circles, Ison Distribution serves the UK IBD sector with top-end products and tools/service lines. Universally renowned for offering solutions to trade headaches, Ison now offers serious dealers a whole lot more than just another supplier to order from.

Our B2B online website gives you ordering access anytime. We are continually improving the site to make ordering easier. We also have a B2C facing window for consumers to see products and locate dealers, so now, you and your customers can check products 24 hours a day.

Visit: www.ison-distribution.com

With strong market leading brands, such as Halo wheels, MRP Chain devices, Renthal Cycle Products, ODI grips, Dia Compe brakes, TSG Safety Gear, HT Pedals, Rohloff hubs, SP Dynamos, Identiti frames, Gusset components, Surly frames and more, Ison Distribution continues to generate huge pull through business for dealers that carry or brands.

At Core bike, Ison will be introducing several exciting new brands and products.

In addition to our specialist product areas, Ison Distribution is expanding it’s selection of order filling everyday products and workshop consumables to ensure that you can not only service the specialist rider but that you can also easily surpass our carriage free thresholds - ultimately making your business more profitable.

Ison Distribution continues to strengthen it's position as one of the key suppliers to the specialist IBD sector.

Website: www.ison-distribution.com

Find Ison Distribution at COREbike in Indianapolis and Hungaroring

Website: www.ison-distribution.com

Find Ison Distribution at corebike in Indianapolis & Hungaroring

Ison Distribution Brands



Banshee Bikes

We are excited to show the full 2016 Banshee range at Corebike. With fantastic new colours and updates to most models, 2016 is set to be the best year yet for Banshee.

We will have designer Keith Scott on hand to answer any questions, so come and say hi!



Cinq-5 combines ideas and products which can only be developed by bike enthusiasts who ignore any conventions and try to achieve the impossible. cinq are developers, designers and engineers who are passionate for bicycles. Here you will find unique products that stand out through design, material choice and functionality.

We wish you lots of fun with our products – get infected!



Innovative, refined components for lightweight bicycles.

Genetic continue to expand their range of lightweight products and offer high quality, performance components, engineered by some of the World's leading manufacturers. The line-up includes handlebars, stems, seatposts, headsets, pedals, saddles, brakes and other hardware, as well as some useful lightweight accessories, including the well-established road bike rear Micro-fender.

Excellent product reviews by leading specialist magazines and websites and are backed up by support advertising to ensure that consumer recognition and demand for the brand continues to grow.

One of our hottest new products is Silicon foam rubber handlebar tape.
Superb quality, comfortable high density foam handlebar tape. Use with or without gloves. Naturally grippy, double sided and stretchable allowing you to custom tune and re-tune your handlebar tape fit and feel – 5 colours and RRP £19.99

Other new products include four new styles of aluminium dropped handlebar: Race, Flare, Digest (off-road/wide-flare) and Zygote (multi-position touring/trekking bar) to expand Genetic’s sports bar collection to over 20 SKu options.
To complement their handlebars, over 20 different handlebar tapes are offered by Genetic, with different colours, levels of grip and cushioning.

Numerous ‘Retro’ products are available, including the Clubman and Heritage, classic styled chainsets. You can also find vintage look track pedals, toeclips, straps, quill stems, 1” threaded headsets and period seatposts.

Genetic also offer some more unusual products with added performance features – such as the multi-offset Carbon Slider seat post, Monocoque Carbon saddle with soft carbon area, and the very popular Carbon Micro Fender.



The design ethos is to provide riders with high quality, high lumen and low weight lighting at a competitive price. The brand consists of 3 main lights, X1 at 950 lumens, the X2 at 1500 lumens and the XS at 2200 lumens making any night riding as fun as if you were riding in the day. 2 new models have been added to the range, the CX700 and the CX1100 both with internal batteries and still with the high quality, high lumen that Gloworm are known for.

The flagship of the range fits into the palm of your hand and emits a scorching 2200 lumens (as measured by www.mtbr.com) while the smallest light in the Gloworm stable weighs in at only 6.3oz. The range of products are all machined from high quality aluminium alloy and protected with hard anodizing. The lights are all programmable with trail and commute modes, there is a separate on/off switch to the unit and comes in a hard case to store the lights. To make the specification even more impressive, all lights can be submerged for short periods thus ensuring their suitability to the harsh UK environment and come with a 2 year warranty on the head units and 1 year on the batteries.

ISON is the exclusive distributor for Gloworm products for UK, Ireland and Germany (www.ison-distribution.info)



With some new products for 2016 Gusset continues to evolve as a quality parts brand with design driven components lead from rider demands.

Gusset products have been endorsed by some of the best riders around - Sam Pilgrim (2013 FMB World Tour Champion), Chris Smith, Blake Samson, Joey Gough (2012 World Champion BMX).



Halo is a UK brand run by a team of dedicated bike riders. Since the mid 90’s, we’ve been producing wheels that have gained the trust of world champions and athletes at the top of their game – not just in the UK but all over the world.

Our products are engineered to the highest standards and offer exceptional value and performance. We’re continuously developing our range and have wheels to suit every style of riding, from BMX to the Pro peloton, and many loyal followers.

At Core, we’ll have a broad range of wheels on show including our new plus-sized Vapour 35’s. These XC/Trail wheels feature a brand new, tubeless-ready 35mm wide alloy rim. Available in 650b and 29” they are perfect for 2.8 - 3” tyres.

We’ll also have our new entry level road wheels. The White Line Race and Disc wheelsets have been designed with a strict budget in mind and feature a 24mm wide tubeless-ready sleeved alloy rim, good quality sealed bearing hubs and double butted stainless spokes. Available in standard and disc brake options, we’re confident they provide excellent value for money and should appeal to shops and OEM customers alike.

We look forward to seeing you and welcome stockist enquiries.

Halo wheels, developed in the UK, ridden everywhere.


HT Pedals

HT-Components have moved from strength to strength this year with their range of high performance clipless and flat pedals. From having the fastest riders in the world aboard their products to getting rave reviews worldwide, HT-Components has been making big waves.

HT Components started in 2005 with a long history dating back to 1954 of manufacturing bicycle components. Now in 2016, HT Components is at the very forefront of pedal technology. With Team riders Aaron Gwin, Kyle Strait and Jerome Clements on board but to name a few, HT-Components is helping push the limits of what is possible on a bike.

On display this year at CoreBike will be the brand new T1 enduro pedals, downhill focused X2 pedal, the new AE06 and AE12 flat pedals as well as some new colourways in the range. We also have Aaron Gwin’s 2015 World Championship pedals on display.


Light Blue

The Light Blue were first produced in 1895 by John Albert Townsend in Cambridge and is an exclusive brand with 120 years of heritage that deserves consideration in the finest IBDs.

John Albert’s handmade bikes were popular with the Town & Gown of what is now often referred to as Cycle City. The Light Blue bicycle brand name came from the historic sporting colours used by the World famous Cambridge University. The rivalry between The Light Blue colours of Cambridge and the Dark Blue colours of Oxford are perhaps most famously seen in the annual Boat Race on the river Thames. In 2005, 110 years after they first appeared, The Light Blue Bikes were re-born again, designed in Cambridge by the great grandson of the founder and with the type of attention to detail that four generations of living and breathing bicycles brings.

Designed with an ethos that puts customer satisfaction at the top of the page, the Light Blue bicycles retain traditional style, whilst utilising modern materials and production techniques. With all of our bikes, the ‘Devil is in the detail.’

Light Blue currently offer well specified city bikes (urban) and also finely detailed sports machines.

Their urban bikes continue to sell well and nutted axles, lightweight alloy frames, double wall eyeleted rims, alloy bars, adjustable height quill stems, Dog Leg rear carrier, laminated chrome-plastic mudguards with twin stainless stays, stainless steel spokes, gel saddle with kevlar anti-scuff patches, brake levers with rubber inserts, ergonomic grips, alloy non-slip pedals and anti-puncture tyres are some of features that are standard features on a Light Blue City bike.

In their 120th year, The Light Blue added three new Reynolds tubed bikes added to their Sport range giving Light Blue a full line-up of steel machines for the sportive, leisure and touring market.
The Wolfson is a fast sportive bike based on a tig welded 853 frameset and a Carbon fork.
The Robinson is built from R725 tubing for Sports use with mudguard and rack fixings.
The Darwin (also R725) is the modern evolution of a touring machine, with mountain, road and Rohloff build options.
Both the Robinson and Darwin feature disc brakes.

Also new is the St Johns, a club/lightweight touring bike, which will join the popular Kings and Trinity (fixed) frames/bikes in the ‘Retro’ range. The St Johns is fashioned from 725 tubing, features centre pull brakes, mudguard clearance and eyes.

Light Blue are now looking for serious, professional cycle retailers to become exclusive dealers for this interesting exciting brand of quality bicycles.



MORGAW saddles embody the needs of sport & professional riders.

MORGAW® saddles was established in 2008, founded by longtime friends Martin Moravcik (Slovakia) and Slawek Gawlik (Poland). Both Martin & Slawek are former MTB pro riders.

Simplistic & stylish design of MORGAW saddles with real active comfort and other benefits is developed to accommodate your riding needs and colour taste

If you ask active riders (road/mtb/enduro) what are they expecting from their saddle, usually you get a simple answer : " Comfort, light weight & the possibility of changing rails." Secondary responses are based around non-slip seat surface & compatibility. Their answers were not a big surprise to us as our team is built up from passionate riders who understand current issues with traditional saddle designs.

• Patented and innovative shock absorbing comfort saddle system.
• Lightweight (from 181g)
• Customisable ride (Soft , Med or Hard shock absorbers)
• Replaceable and interchangeable rails (Carbon or Alloy)
• Optional hardware colour kits.

7 NEW saddles will be added to their initial 3 models in 2016, giving a comprehensive selection for the majority of performance based cyclists to purchase.
Neat packaging and increased POS makes Morgaw one of the Hot seat brands for 2016



In the quest for the most reliable drivetrain set up, market leaders MRP continue to innovate the chain guide sector with the launch of new of the AMg V2 in 2015 and new guides on the way.


Mucky Nutz

Mucky Nutz produce the original and Patent Pending fork mounted mudguard.

They have consistently added to the range and now offer mudguards for Road, CX, Fat bikes and more.

New for 2016 are even colourways of the popular models.


The USA's number one grip manufacturer continues to dominate the grip scene whether it be MTB, BMX or Urban and 2015 saw them enter the road tape market to wide acclaim with "Best on Test" wins in the media.

The innovative Lock-On grip technology option has taken the DH World by storm, and virtually nothing but ODI can be seen at many races. We all know there are half baked attempts to copy the Lock-On coming in, but riders know the difference and they can afford to buy the real thing... it's as simple as that. ODI sells, day in and day out...

New for 2016 are the Elite Series Grips which take lock-on technology and grips design a step further by having a single clamp and padding only where you need it. Come and feel for yourself.

As well as being the originators of the lock-on system ODI have a great range of regular grips and the Longneck Pro's and ST's are THE best-selling BMX grips available. Longneck Pro's and ST's are still the #1 choice for many riders. For instance BMX Superstar Drew Bezanson has his own Dark Red colourway of the Longneck Pro grip.

Ison carry every model in every size and in every colour... i.e. If ODI make it - Ison stock it...

ODI also have a very nice range of innovative MTB bars with the ground-breaking "Wingtip" system which allows width customisation without having to cut your bars! ODI stems complete your cockpit.


ODI Hudz

ODI Hudz is a range of coloured brake lever covers for road bikes that allow colour customisation as well as improved feel and control.

Made from ODI's proprietary compound material which offers comfort and longevity.

Now you can match your lever hoods with your other components!

Versions available for all popular levers (Shimano, Campag & SRAM) including the best-selling Shimano 105.


This Is Orp:

The world’s first combination dual-tone bike horn & beacon light.

Orp was built to make you more visible by making you more hearable. Orp combines a dual-decibel horn and front beacon light within a super-small, super-light, weatherproof and USB rechargeable package. Orp's integral strap makes mounting a breeze for almost all handlebars. All Orps come complete with the Orp Power Kit, a shim for smaller-diameter bars, and all Orps are REMORP ready.

Press Orp's Wail Tail up to warn pedestrians and fellow cyclists with the 76dB friendly sound. Press down for Orp's 96dB Loud sound for cars and traffic. In addition, Orp's LEDs fire every time the horn is actuated, so you can be seen and heard.



Owleye offers a range of lights that will suit everyone in an array of colours and outputs with the ability to be charging the units as you ride to work or whilst sat in your office.

Considering the urgency of climate change and the energy issues that face society, the environment is always a central concern during product design. Dedicated to green thinking, Owleye products are highly efficient and durable as well as low in pollution. Whether they are charged by solar power or USB, the designs are always excellent at conserving energy.



The World leaders in Motocross Handlebar Technology continue to produced a fantastic range of cycle products.

Chainrings, handlebars, grips and stems are the core of the Renthal cycle range.

Using their extensive experience and knowledge Renthal have produced high-quality parts that re-define the term "desirable"!

You only have to look at World Cup events to see how many top pro riders choose Renthal Gold.

Their Fatbars have become THE bar to have for many types of riding and their Integra direct mount stem can be seen on many Pro DH set-ups.

From the All-Mountain Apex stems to the Integra II downhill stems and the brand new 1XR narrow/wide chainrings Renthal continue to release world class components.

Using the very same manufacturing processes and materials that have propelled them to the heights of MX legendary status, you can be sure that Renthal's cycle products will perform!

Ison are the sole authorised UK distributors for Renthal cycle products.



Staff from Rohloff will be at Core Bike to answer questions and show you why Rohloff is simply the finest transmission you can buy.

The Rohloff Speedhub has become the benchmark by which all other internal-geared hubs are judged.

Try one and it's easy to see why so many cyclists love them.
Ease of use, minimal maintenence as well as outstanding performance.

New for 2015 is the Speedhub XL, a revised Speedhub designed specifically for fat bikes.

Have a look on the web at how many round-the-world and adventure cyclists choose Rohloff for their epic journeys - they trust them...so can you!



Ison Distribution are now offering an expanded range of selected and essential KEY Schwalbe tyres for XC, DH, BMX, Jump, CX Touring and Road Race.

Jumbo Jim fat bike tyres have set the market buzzing!

Their Pro-Core System looks set to revolutionise the DH race market.

Their ONE tyres are the fastest rolling road race tyres that they've ever produced.

New Plus and Gravel tyres are also of course also coming on stream from Schwalbe for 2016 at Ison.

From basic replacement tyres though to super high technology competition tyres, Ison Distribution have Schwalbe tyres covered.


We’ve got a lot of new stuff for you this go ‘round, like the Straggler, a disc-equipped ‘cross bike which is essentially the Cross-Check with disc brakes and nifty new dropouts.

Also new is the ECR, a camp bike with 29 x 3˝ tires on 50mm rims. ECR has the same rear dropouts and many other features as Troll and Ogre but a geometry all its own. This is the bike for people who want to pack up and take off into the wilds.

We’re also introducing the Instigator 2.0, a redux of a burly hardtail we once offered. The Instigator 2.0 is made for ripping, with 140mm Fox fork, 2.75˝ Dirt Wizard tires on 50mm rims (effectively 27.5˝ diameter) and aggressive geometry. Instigator 2.0 introduces our modular dropout system (MDS). Choose from horizontal rear loading, standard vertical with derailleur hanger or 142 x 12mm thru-axle dropouts. All smart and solid but easy to swap out when you want.

Plus we’ve got new tires and rims and lots of other stuff to drool over; stuff that’s built to perform and to last.



The Market Leader in helmets & protection.

TSG have continued to listen to their Pro Riders to produce the best possible protective gear for riding. From the basic Skate/Bmx to the award winning pro series Evolution series, (including the World's Lightest open face helmet the Superlight) and the revolutionary Kraken, TSG have the open face helmet market sussed.

Not to mention a kids-specific range of helmets and pads.

2016 sees many new models and designs and TSG can now offer three MTB specific helmets at three price points (Seek, Substance 3.0 and Trailfox) making dealers lives easier!

TSG have also listened to the market and now offer value-based injected helmets in Evolution and Skate/BMX models which are cheaper but still retain the required safety certification.

For 2016 TSG have again pushed the boundaries and have worked with some of the world's best graphic artists around to create a truly stunning collection of helmets - there is a design to suit everyone!

As well as market-leading helmets TSG have produced a stunning range of protective pads. Every pad has been designed with safety at the forefront as well as comfort, fit and looks.

All of TSG's 2016 high-end pads now utilise the industry leading D3O padding making them even better performing. All TSG pads come with the highest safety certification (as do their helmets). The new Tahoe Cap D30 pads feature injection moulded hard caps that still remain flexible for pedalling efficiency.

Ison are exclusive TSG distributors and also carry TSG Snow and Skate products.


Vincero Design

After the successful launch of the Edge 16 mount and Stratus Bottle system, Vincero have continued to develop and design new and improved versions of their system.

A new cap was delivered and now you can bite the mouthpiece as per convention but you can also unscrew it and properly clean it after it has become full of your favourite energy gunk.

Come and have a play at Core you'll be amazed.

Click here for a corebike show floorplan* (subject to change).

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*subject to change