WHITTLEBURY HALL, JAN 27TH - 29TH 2013

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EXHIBITOR: Ison Distribution //

Known simply as "ID" in many circles, Ison Distribution has served the UK IBD sector with top-end products and tools/service lines. Universally renowned for offering solutions to trade headaches, Ison now offers serious dealers a whole lot more than just another supplier to order from.

Our B2B online website to give you ordering access anytime. We are continually improving the site to make ordering easier.
(We also have a B2C facing window for consumers to see products and locate dealers, so now, you and your customers can check products 24 hours a day.)
www.ison-distribution.com

With strong market leading brands, such as; MRP Chain devices, Renthal Cycle Products, Light Blue Cycles, ODI grips, Dia Compe brakes, TSG Safety Gear, Rohloff hubs, Halo rims, Identiti frames, Gusset parts, White Bros forks, Salsa parts, Surly frames and more, Ison Distribution continues to generate huge pull through business for dealers that carry our brands.

In addition to our specialist product areas, Ison Distribution is expanding it's selection of order filling everyday products to ensure that you can not only service the specialist rider... but that you can also easily surpass our carriage free thresholds - ultimately making your business more profitable.

For 2013 Ison will be adding many exciting new products to the existing ranges as well as some very exciting new brands and will have many of them on show at Core Bike.

Some notable highlights are Drift Action Cameras, Sigma Lights & Computers and the brand new ranges from Halo Wheels.

Ison Distribution continues to strengthen it's position as one of the key suppliers to the specialist IBD sector.

Owners and key staff from Ison will be at the show, along with various managers and owners from our leading brands... giving you the option to discuss any ideas you may have with people that really matter.

Core Bike is much more than just a trade show... and Ison is much more than just "another supplier"... so why not make time at Core Bike to talk to Ison about becoming more than just "another bicycle dealer" for cyclists in your area...

Website: www.ison-distribution.com/

Find Ison Distribution at corebike in Indianapolis & Hungoraring

Ison Distribution Brands

4-Jeri

4-Jeri is a high value for money, functional range of BMX and MTB products.

The design is not usually groundbreaking, but, for riders that need functional products at affordable prices, then 4-jeri products offer outstanding value.

For reliable items such as 3pce Cr-Mo cranks, Alloy platform pedals, chain adjusters, Cr-Mo stunt pegs, BMX coloured chains etc... 4-Jeri is a great option.

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

45 NRTH

A winter specialist brand hailing from Minneapolis, Minnesota, 45NRTH make products that provide the ultimate in comfort and control for the cold weather cyclist. Think hands, feet and traction. This winter they launched the most technical winter riding boot ever seen in the Cycle industry, The Wölvhammer, picking up a Eurobike Gold award for their design an innovation.

All-City

The All-City team has been busy for 2013 with the New Macho Man arriving before Christmas, which extends the appeal of the Nature Boy further with a full complement of Cyclocross gears. There’s a new ‘old’ colour for the Big Block, think 70’s & Cinelli. And they have produced their first non-steel frame, the Thunderdome, an out and out Velodrome race machine in Alumimium with Carbon Fork.

www.allcitycycles.com

AND Forks

AND Forks is purely a BMX forks brand.
Started in 2011 by Mark Noble who was previously a co-founder/owner of Ride UK BMX magazine.

AND Forks will be bringing quality BMX forks to the market with the same "Clean, simple, classic" mantra that makes sister-brand Deluxe such a great brand.

AND Forks are available exclusively through Ison in the UK.

Deluxe BMX

Deluxe was started in the Summer of 2008 by Mark Noble who was previously a co-founder/owner of Ride UK BMX magazine.

Deluxe has a great range of quality bmx bikes, frames and parts and from the outset they aimed for (and have acheived) something really simple. Classic BMX frame touches, a timeless feel to a quality frame and parts, with modern-day build and construction methods, really high quality materials, and clean looks. Light enough to go fast, strong enough to take it, with stable geometry and proper proportions – Built For BMX. No bonkers bells and whistles which will be out of fashion in two weeks’ time.

With a stellar team of riders Deluxe has become widely known and respected within the BMX community.

Now available in the UK exclusively through Ison.

Diatech/Dia Compe

The number 1 BMX brake brand offers more than just the best in BMX; their range of coloured Gran Compe products have become much sought-after items for fixed gear and road afficionados. The range includes hubs, cranks, grips, saddles, saddlebags, headsets, wheels and more!

Dia Compe have also launched a classic range of products under the ENE Ciclo sub-brand, which includes many items for the Retro-bike style seekers. The superb ENE Ciclo lugged touring frame is now in stock and ready to rock.

Road riders aren't forgotten either with a large selection of hooded levers, std. brake calipers, levers and spares with something to suit everyone.

Several new items for 2013 will be on display.

Drift Cameras

Drift is a leading action sports technology company specialising in the capture and sharing of digital imagery across all platforms.

2013 sees the release of the HD GHOST camera which features •1080p HD Video •2'' LCD Screen with Gorilla Glass®•Drift DataLinkTM WiFi & App •Drift Active StatusTM Two-Way Remote •Drift FlashbackTM Video Tag/Loop •170° /127° /90° Adjustable FOV. Making it comparable with any other camera out there but with better looks and a cheaper price tag!

The unique Drift FlashbackTM Video Tag/Loop feature is especially impressive as you will never again mutter "I wish I had filmed that" - you need to come along to Core and see the demonstration!

There are two other models in the range to suit all pockets and requirements.

Drift manufacture quality cameras and accessories, inspiring action sports enthusiasts and like minded individuals to document their experiences, capture the emotion and share their vision.

Action sports participants are passionate individuals, who enjoy re-living the “moment”. Drift’s mission is to ensure that the unique product features found on their cameras (eg: integrated screen) and accessories, enhance the user experience by simplifying the process of capturing, editing & sharing key moments of their lives.

Drift design and manufacture innovative, intuitive products, combining both users needs and state of the art technology. Their association with world class athletes in each of DRIFTS credo sports, combined with input from our everyday enthusiasts, provides a continual source of constructive feedback. This information is integrated by our design team, to ensure that the products we offer contain features that you want and will stand up to the most extreme situations. From a helmet mount jamming down the Saudan Couloir in Blackcomb, a sidemount on a F1 car, handlebar mount on Steve Peats mountainbike or towing in at Teahupoo, DRIFT has got you covered.

Thank you very much for taking the journey with us.

Get Out There,

The Drift Team

http://driftinnovation.com/

Fibrax

UK made quality brake blocks and disc pads, plus an extremely keenly priced range of cables for retail and workshops.

Fibrax offer one of the widest ranges of Disc pads in the industry... and Ison carry stock of virtually every model, so, let Ison and Fibrax solve your disc brake pad headaches... simply order what you need with your regular Ison order.
Ison also carry a select range of Xtrax workshop and aftermarket brake pads from Fibrax, which offer outstanding value for money and margins.

www.fibrax.com

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Genetic

Changing the Cycle of Evolution

From award-winning Carbon Road products, to colourful Fixie products, Genetic is a growing range of quality, performance based, lightweight products.
Engineered for Genetic by some of the World's leading producers in their respective fields to offer outstanding performance and value from the top of the tree.

Genetic parts achieve excellent product reviews by leading magazines such as Cycling Plus, and are backed up with support advertising.

Amongst the many new items for 2013 is a whole new range of colour highlight “Perfect” saddles and matching Bar Tapes. With cool 2 tone colour perforated styling, these super comfort high performance products allow subtle and affordable customisation for the growing Road market.

Gusset

Gusset continues to produce quality parts...

BMX/MTB market leading products in an array of fashionable colours. Quality performance parts are the staple items in today's Gusset range.

New products for 2013 include the beautifully machined Magnum and Magog CNC stems and the R-Series Headset range which allows you to buy Upper and Lower units separately to fit your bike.

More new items are the amazing Nitro2, NitroXL and Kamon CNC pedals which are superlight cnc-machined pedals with unique super-grippy Maz replaceable pins. Available in anodised colours with laser-etched logos they are going to be just as desirable as the original Nitro's!

In fact there are so many fantastic new products in the Gusset 2013 range that you will need to come along and see for yourself!

Gusset products are endorsed by some of the best riders around - Sam Pilgrim, Chris Smith, Blake Samson, Joey Gough (2012 World Champion BMX), Danny Pace etc... proof that the products perform at the highest level.

www.gussetbikes.com

Halo

One of THE best selling MTB rim/wheel/tyre brands in the UK.

Halo offers wheel solutions for any bicycle vices... Road, XC, Trail, AM, Urban, DH, DJ, 4X, Fixed Gear or BMX...

The Halo range continues to grow and items that have been added to the range for 2013 include the lightweight Vapour range of XC/Trail wheels which cater for 26", 29" and the expanding 650b markets.
Beautifully laser-etched rims with colour-matching hubs including the 120 point engagement Halo SupaDrive.

2013 sees the fruition of Halo's FS BMX Project and we are proud to release the Priest and Preacher rims/wheels to the 20" market. World reknowned rider Matt Priest has helped develop these wheels that sport his signature. Matt is joined on the Halo BMX Team by four more UK Pro's: Dean Cueson, Luke Padgett, Jack Watts and Liam "LIMA" Eltham.

Road riders aren't forgotten as the Carbon Carbaura wheels make their debut in 2013. These have got to be seen (and spun)!

The list of new products goes on....so come along to Core and see our Halo "Wheel Wall" which has become a feature of our room at the show.

The list of Halo sponsored riders in all disciplines is a who's who of well-known names.

Team Identiti BMX racer Joey Gough rode her Halo Sub-4 race wheels to World Championship glory in 2012 at the Worlds in Birmingham and all of the team recorded multiple titles on them.

With huge marketing support and review winning specifications, the UK's top dealers stock and sell Halo products.

www.halo-rims.com

I.D.

I.D. parts continue to be the solvers of many a bikeshops' headaches.
If you find yourself thinking where can I get that "thingamajig" bolt etc...then we may well have it!
Spacers, bolts, bearings, shims, adaptors, etc, etc...and some lovely chian ring bolts in a rainbow of colours - dress up your cranks!

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Identiti

Identiti bikes keep pushing the boundaries in 4X and MTB Jump frames and in 2012 took this expertise and used it to produce the Krisis MX range of BMX race frames which went on to become World Championship winning. These frames can be spotted not just on UK race tracks but in France and now New Zealand.

These superlight race frames have been designed and tested by top UK racers and have many unique features such as twin box chain stays and Taper-Lock dropouts.

They have been ridden by our team to 3 National Titles and propelled Team Identiti's Joey Gough to become 2012 World Champion in Birmingham.

Identiti's new taper BMX race forks have been designed with the help from our BMX team and are on sale already and have been getting very good reviews within the BMX media.

For the past few years, since their release, the Identiti P66 bikes have received much acclaim in the media and we have now introduced a lower price option with the range of Document bikes which come in rigid and front suspension starting at £549,99

The Krisis SL 4X race frame has become the most popular frame for UK 4X racers (go to any NPS 4X event for proof). The SL continued the original Krisis' winning ways in 2012 with 2 National championship titles and 2 British championship tiles. You can also find the Identiti Krisis as it’s always in the lead.

We are also offering the Identiti Mogul downhill frameset giving you 7.5” of plush travel and new updated graphics for 2013 this frame set was a huge hit in 2012 and was raced within the UK and has also been thrown off some of the biggest drops in the UK by team rider Chris Smith.

www.identitibikes.com

Light Blue

First produced in 1895 by J.A. Townsend in Cambridge, "Light Blue" is an exclusive brand with over 100 years of heritage that deserves consideration in only the finest IBDs.

We will have one of the original Light Blue track bikes on show at Core - come and marvel at the 100 tooth front chainringed bike. Over 100 years old yet features many design points that continue to be used today!

The Light Blue will retain a traditional look, whilst utilizing modern materials and production values. Appealing to both Cambridge University students and local commuter cyclists alike.

Light Blue offers two commuter/comfort models available: the 7spd Chesterton and the SA 3spd Parkside.
These 2 ordinary looking bikes feature many items that are not generally seen on ordinary bikes; e.g. lightweight alloy frames, super comfort memory foam saddles with Kevlar anti-skuff panels, ergonomic dual ply grips, Stainless steel spokes, doublewall - eyeleted rims, anti-puncture tyres, nutted axles, V-brakes with alloy spring tension adjusters, a quality alloy propstand with a welded on location plate and a secondary top plate, an alloy rear carrier with dog leg stays and a spring clip... etc etc...
Perhaps; a lot of small details - but experienced dealers should understand that the Devil is always in the detail !
Exclusive dealer territories are available for a moderate stock-in commitment.

The recently released Light Blue Kings lugged 853 road frame brings uber retro class with modern compatibility. The Kings always achieves admiration from anyone that knows and loves real bikes.
Build it up fully retro-style or use modern Sti shifters… we don’t mind… just enjoy it !
2013 could see Ison begin small scale assembly of semi-custom bikes using frames such as this outstanding work of bicycle art.

MRP

MRP have raised the bar in chain guide technology from the outset and for 2013 they keep that promise with the new G3. Gone is the 2 piece lower guide and skid plate of old and in comes the brand new one piece injection moulded assembly, assuring that your chain is never going to leave the chain ring. This new guide has been completely redesigned form scratched ensuring that nothing was overlooked. It features a new tougher glass filled nylon upper guide, tongue and grooved so that it never leaves the back plate. The new swingset system allows the user to fit the chain guide without ever having to remove parts, a racers dream when working on bikes in wet fields. There is also a new feature that was solely thought about for the UK and our wet weather. The jockey wheel is now removable, in its place the new G-slider block can be inserted and bolted in. This turns the lower guide into friction based guide, a unique feature to any chain guide on the market.

MRP weren’t just happy with one chain guide for 2013, but two new ones. The second guide is called the AMg and is perfect for all the new 1x10 users with a clutch equipped rear derailleur. To save weight the lower guide has now been removed as it is well known with a clutch derailleur chain tension is vastly increased making this part negligible. It shares the same upper guide as the G3 and takes it’s skid plate from the XCG and 2x guide.

There is also a steel option of the 2x guide now for bike builds on a budget.

Come and speak to MRP at Corebike to see all the latest chain guides available exclusively through Ison.

www.mrpbike.com

Mucky Nutz

Mucky Nutz The Bender FenderTM is the original and Patent Pending fork mounted mudguard from Mucky Nutz.

Like most folk we don't like using large, ugly mudguards, so decided to look at other options. After many failures and even uglier mudguards the penny dropped and we came up with the Bender FenderTM; the lightest and most versatile mudguard available, from just 11g without fasteners. It can be used as a fork mounted mudguard; to protect the face and fork seals, or as a rear fender; to protect your rear shock and/or front mech.

Several sizes/options/colours so one of them will fit your bike.

Bar Tabs and Butt Fenders (which fit nicely under your seat) are also available.

N-Gear - Jump Stop

A one product brand... this neat little widget is a stainless steel guide plate to eliminate the chain dropping off the inner chainring... a growing issue with the new Freeride style riding...
Available in the 3 main seatube diameters, RRP £ 9.99
Very useful !

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

ODI

The USA's number one grip manufacturer continues to dominate the grip scene whether it be MTB, BMX or Urban.

The innovative Lock-On grip technology option has taken the DH World by storm, and virtually nothing but ODI can be seen at many races. We all know there are half baked attempts to copy the Lock-On coming in, but riders know the difference and they can afford to buy the real thing... it's as simple as that.
ODI sells, day in and day out...

As well as being the originators of the lock-on system ODI have a great range of regular grips and the Longneck ST is THE best-selling BMX grip available. Despite having been around since "Back in the Day" Longneck ST's are still the #1 choice for many riders - now available in even more colours!

ODI also released a flangeless version of the Longneck which has become as popular as the original!

2013 sees many new grips added to the range including expanding the Stay Strong collaboration, to include Lock-On grips, which contributes towards the Stephen Murray Charity.

New colourways of the best-selling Ruffian Lock-Ons and Troy Lee Lock-Ons as well as some great new single ply grips - the Zen.

A very exciting addition is The Machine Lock-On grip which is Double Olympic BMX Champion Maris Stromberg's Signature grip. A whole new pattern design developed with input from Maris gives amazing grip.

Ison carry every model in every size and in every colour... i.e. If ODI make it - Ison stock it...

ODI also have a very nice range of innovative MTB bars with the ground-breaking "Wingtip" system which allows width customisation without having to cut your bars! ODI stems complete your cockpit.

www.odigrips.com

Passport

Ison’s in house Touring and Commuting parts and accessory line.

Drawn from decades of experience in the bicycle market, Ison have carefully selected and designed an expanding range of great value, full function parts and accessories for the everyday cyclist.

From super soft memory Gel padded saddles, through to custom carrier fitting lamp brackets, Passport has a range of products that are designed to provide the average cyclist with above average performance and quality.

Saddles, Pedals, Multi tools, Grips, Pumps, Grips and more… much more to come...

Powergrips

One of those older products, that actually is still a damn good idea.

In fact there has been a huge resurgence due to the fashionable fixed gear market recognising Powergrips are still the best choice.

Perfect for those who would like the power advantages of toeclips but don't want to be 'caught' in them, or have to buy expensive 'clipless' pedals and special cycling shoes to clip-in with.

A Fixed Gear specific version is now available with a new fixing kit.

These exclusive straps offer toe-clip function with easy release and no special shoes or cleats required. (Great for commuters...).
Last, several serious competition riders use Powergrips in the winter, and they don't freeze or clog-up with snow & ice.
If you understand the reason that they are still being produced, so will your customers, and you'll sell them.

New Fat Straps available for 2013 in bright colours!

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Problem Solvers

Solving problems one bike at a time
At Problem Solvers(TM) our goal is to provide the best range of high quality and high function bicycle parts that provide solutions for compatibility issues, address market trends and provide options for custom bike builds. We want to be THE brand that bike dealers and savvy bikers think of when they run into a challenging bike build or component change.

Want to run two brakes with one lever? Problem Solved!

Want to convert centrelock hubs to 6-bolt? Problem Solved!

And many more problems solved!!!

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Renthal

The World leaders in Motocross Handlebar Technology continue to produced a fantastic range of cycle products.

Chainrings, handlebars, grips and stems are the core of the Renthal cycle range.

Using their extensive experience and knowledge Renthal have produced high-quality parts that re-define the term "desirable"!

Their Fatbars have become THE bar to have for many types of riding and their Integra direct mount stem can be seen on many Pro DH set-ups.

2013 sees the release of the Fatbar Lites which are the same great shape as the original Fatbars but in a lighter XC/Trail version Weighing in at just 270g these look set to become just as popular.

Lock-On grips are also added to the range in four compounds including Kevlar.

Using the very same manufacturing processes and materials that have propelled them to the heights of MX legendary status, you can be sure that Renthal's cycle products will perform!

Ison are the sole authorised UK distributors for Renthal cycle products.

www.renthal.com

Rohloff

Staff from Rohloff will be at Core Bike to answer questions and show you why Rohloff is simply the finest transmission you can buy.

The Rohloff Speedhub is has become the benchmark by which all other internal-geared hubs are judged by. Try one and it's easy to see why so many cyclists love them.
Ease of use, lack of maintenence as well as outstanding performance...etc, etc...

Have a look on the web at how many round-the-world and adventure cyclists choose Rohloff for their epic journeys - they trust them...so can you!

www.rohloff.de

Salsa

For 2013 Salsa have produced several new models the most stunning of these must be the Beargrease. With its Aluminium frame, fork and exclusive parts it aims to be the lightest and best looking Fat Bike on the market. They have also expanded their road line up with the Colossal, a disc only steel road frame with ENVE Carbon fork for long days in the saddle. Salsa have new competitive price points for the El Mariachi, Horsethief, Mukluk, Spearfish and Vaya meaning it easier than ever to experience that famous Salsa ride.

www.salsacycles.com

Schwalbe

Ison Distribution are now offering an expanded range of selected and essential KEY Schwalbe tyres for XC, DH, BMX, Jump, CX Touring and Road Race.

Highlights include;
The brand new Hans Dampf tyres which have taken the MTB Trail world by storm are now available in 29"! Rated by MountainBikeAction 5/5 stars as the best trail tyre available at the moment! THE perfect all-rounder? The plethora of great reviews seems to indicate this!

Evolution series Racing Ralph and Ultremo road tyres, TIMO Pritzel signature folding and wire bead Table Top dirt/street tyres, 29" MTB tyres, Marathon touring tyres and much much more.

The growing 650b market is also catered for with many popular MTB models available in this latest size.

From basic replacement tyres though to super high technology competition tyres...Ison Distribution have Schwalbe tyres covered.

Sigma

SIGMA Elektro GmbH – Begun in 1982, Sigma launched the first ever cycle computer called the Cyclecoach. Since then they have been at the forefront of cycle computer technology introducing such things as wireless technology. Heart Rate Monitors were added in 1998. Now with Altitude measurement in some of their 2013 line-up there really is something for every user and pocket in the Sigma range
In 1997 Cycle Lights were added to their range of cycle electronics, which include some excellent LED front and rear lights using the latest LED and battery technology.

All of their products offer the typical characteristics of Sigma products: Innovative, Functional and excellent value for money.”

Skullys

Skullys are ultra-cool led lights that fix easily to virtually anywhere on your bike and helmet! Skull shaped with two ultra-wideangle leds that give 29999mcd brightness for eyes. 100hrs battery life (easily replaceable watch type). Be safe, Be seen, Be cool!

Society Forks

Society forks have taken the market by storm since being released in 2008/2009.

Society was borne out of the need for a quality fork that is suitable for dirt jumping and 4X racing that is tailored to meet riders' exact needs without breaking the bank. Society forks have received great reviews from the media including Dirt and MBUK.

Initially three dirt jump models were available and 2012 sees a great leap forward with a large expansion of the range that will now include forks for many other disciplines including Trail, AM, XC Race, 29" Trail and more...

Offering the same great performance and value expect these forks to be as popular in these other markets as the original line-up has been.

Society is now firmly on many rider's radars as a viable alternative to the more established brands and the addition of so many new models gives more riders that choice!

SP Dynamo

SP is an innovative company devoted to creating and producing new and cutting edge products for the enthusiast bicycle market. Our team is composed of highly trained and experienced engineers from the optical and electronics industries developing and producing useful, green, user friendly and technically advanced products for likeminded consumers.

SP offers 2 types of ground breaking Dynamo hubs with great value retail prices:

Ultra Small Dynamo hub
SP Dynamo SD, SV and PD, PV series are some of the World’s smallest and lightest hub Dynamos, and also some of the most efficient at converting cyclists’ efforts into electrical energy.

and

Switchable Dynamo hub (Zero drag* Dynamo hub).
A super smooth running sealed bearing hub, that can also operate as a hub Dynamo with the turn of a switch.

Enlighten yourself further at Core 2013.

SST

Which brand of BMX detangler is on pretty much every bike ?
So... why not offer the original cables...
SST cables are display packaged with relatively easy to understand sizes.
We NOW also offer braided finish cables as well as black, and the New fashionable Twin Pull lowers.

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2013 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Sturmey Archer

Henry Sturmey, a journalist and an engineer, James Archer had ideas about the design of a 3 speed hub and this resulted in1902 in the world's first patent for a 3 speed internal gear hub.

As a company already carrying the World's premium hub gear for over a decade, Ison are expanding their offering to include a wide selection of the latest Sturmey Archer products.

The KickShift 2speed hubs are the best way to convert your fixie into a more user-friendly 2speed urban machine without cables. Just bolt it in and still use your single chain and you have a freewheeling 2 speed bike! Lightweight and with an rrp of around £70.00 these hubs offer amazing value and performance.

The Fixed/Free 3spd, plus of course, 3,5 and 8speed hubs, cranksets. and common spares.

www.sturmey-archer.com

Sunrace

Based in the modern bicycle industry's manufacturing heartland, Sunrace has been developing since 1972 into a major component supplier for many leading bicycle brands.

Ison distribution will carry a selection of products from the high-end Driven range through to key essential replacement parts.

Great product, great margins...from a rising star.

www.sunrace.com

Surly

This year Surly are launching a new model, the 29+ Krampus. It's a unique beast with 29 x 3" Knard tyres on 50mm Rabbit Hole rims. It features standard dropout spacing front and rear so standard hubs will fit fine, and a 73mm BB which will work with both 1x and 2x cranks off the shelf. It has already received a great review on Bikeradar.com and is one of the most talked about bikes for 2013. Also new this year are the SS Cross Check model in fabulous Blark Due and new colours for many other bikes in the range. For those interested in Fat Bikes, Surly have produced colour matched rims for their and Salsas’ bike line ups. Go on treat yourself to a pair of Purple Rolling Daryll’s.

www.surlybikes.com

TSG

The Market Leader in helmets & protection. TSG have continued to listen to their Pro Riders to produce the best possible protective gear for riding.
From the basic Skate/Bmx to the award winning pro series Evolution series, (including the World's Lightest Piss-Pot the Superlight) and the revolutionary new Kraken, TSG have the Piss-Pot helmet market sussed.

2013 sees many new models and designs including
the fantastic Dawn helmet which is a full-ear coverage open face helmet that has classic looks but up to date safety certification. This looks set to be a huge hit.

TSG have also worked with the Stay Strong Charity and have produced a special Evolution helmet for them. Proceeds go to Stephen Murray's recovery fund.

The new range of Full Face helmets has been received extremely well by the cycling media and there are models to suit all pockets.

For 2013 TSG have again pushed the boundaries
and have worked with some of the world's best graphic artists around to create a truly stunning collection of helmets - there is a design to suit everyone!

As well as market-leading helmets TSG have produced a stunning range of protective pads. Every pad has been designed with safety at the forefront as well as comfort, fit and looks. Many of the new models feature TSG's VEP (Visco-Elastic Polymer) shock absorbing padding. VEP outperforms many other padding on the market.

The new Task Kneepad is a great example of this. Super comfy and lightweight offering customisable protection (removable dual-layer padding) and a unique "horseshoe" ridge so the pads don't slip amke this the ultimate kneepad for riding. All TSG pads come with the highest safety certification (as do their helmets).

There are many more fantastic pads and gloves available so come along and be given a guided tour of the range.

Ison are exclusive TSG distributors and also carry TSG Snow and Skate products.

www.ridetsg.com

Vincero Design

After the successful launch of the Edge 16 mount and Stratus Bottle system last year at Core Bike, Vincero have continued to develop and design new and improved versions of their system. A new cap was delivered and now you can bite the mouthpiece as per convention but you can also unscrew it and properly clean it after it has become full of your favourite energy gunk. Several other new developments are due in early 2013 so keep you eye on Vincero Design.

Come and have a play at Core you'll be amazed.

White Brothers

The White Brothers Loop fork is as happy hitting the Megavalanche as it is being taken round your local XC haunt. The Aura damper works with the rider to give a nice stable platform for climbing but then fully opens up on the descents to give full performance and predictable ride characteristics.

The Loop features 32mm stanchioned legs, tapered lowers for optimised weight and the QTaperR axel system that really connects the wheel to the fork, increasing stiffness across the chassis. The travel is also internally adjustable making the fork very versatile. It comes in a 26/650B form or a 29’’ form with travels up to 150mm.

Other forks in the range include the Rock Solid. A carbon legged rigid fork suitable to cross country.

Ison is a dedicated service centre for the Loop fork with product support and after sales service.

www.whitebrotherscycling.com

Click here for a corebike show floorplan* (subject to change).

Latest News

Danny Hart visiting Core Bike tomorrow.

DH Superstar Danny Hart will be at the Core Bike Show tomorrow. Come and meet Danny in the Ison and Fox rooms. Read more//

Saddleback to use Peaty's bike to showcase ENVE

The Saddleback stand at CoreBIKE will have an unusual centrepiece: Steve's Peat's downhill racing bike, showcasing the ENVE range of carbon fibre mountain bike components. Read more//

Continental Offer Prize Draw Every Day at Core in i-ride room S27

Pop over to see a selection of Continentals range of tyres, we are on the I-ride stand in room S27. New tyres to the range will be shown for the first time to the trade, from the Atherton designed Der Kaiser Projekt to the new CycloX King tubular. Read more//