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EXHIBITOR: Ison Distribution //

Known simply as "ID" in many circles, Ison Distribution serves the UK IBD sector with top-end products and tools/service lines. Universally renowned for offering solutions to trade headaches, Ison now offers serious dealers a whole lot more than just another supplier to order from.

Our B2B online website gives you ordering access anytime. We are continually improving the site to make ordering easier. We also have a B2C facing window for consumers to see products and locate dealers, so now, you and your customers can check products 24 hours a day. Visit www.ison-distribution.com

With strong market leading brands, such as Halo wheels, MRP Chain devices, Renthal Cycle Products, ODI grips, Dia Compe brakes, TSG Safety Gear, Rohloff hubs, Identiti frames, Gusset components, Surly frames and more, Ison Distribution continues to generate huge pull through business for dealers that carry our brands.

In addition to our specialist product areas, Ison Distribution is expanding it's selection of order filling everyday products to ensure that you can not only service the specialist rider... but that you can also easily surpass our carriage free thresholds - ultimately making your business more profitable.

Ison Distribution continues to strengthen it's position as one of the key suppliers to the specialist IBD sector.

Ison will have demo and 2016 show bikes at Core Bike Live from many of the quality brands we carry including Surly, Light Blue and Banshee.

Website: www.ison-distribution.com

Find Ison Distribution at corebike in Indianapolis

Ison Distribution Brands


Apidura produces ultra-light packing systems to enhance the Bikepacking experience and enable cyclists to travel farther, faster and more comfortably. Ultra-light, durable, and extremely functional, Apidura products are about unencumbered bicycle touring so that cyclists can spend more time enjoying the ride. Built from a passion for adventure, cycling and the outdoors, Apidura is driving the evolution in ultralight cycling and opening a new world of riding possibilities for passionate cyclists.

Apidura is at the forefront of the Bikepacking movement, one that aims to reduce the weight of your touring kit, and to challenge you to carry less and travel faster and further. Prior to its collaboration with Ison Distribution, Apidura initially traded online to both dealers and consumers. For 2015, Apidura has decided to expand its reach and dealer exposure in the UK market by partnering with an established UK distributor with deep knowledge of the bikepacking sector and large dealership in the country.

Key products to look out for are:
• Saddle Packs – Designed to make full use of the space under the saddle, eliminating the need for a rear rack. With 3 different sizes available, the Saddle Packs offer a carrying capacity of 11 to 17 litres.
• Frame Packs – Available for both mountain and road bikes, Frame Packs provide a larger and more balanced load on multi-day adventures, when tackling steep climbs and technical trails and for every day riding and commuting.
• Top Tube Packs – Designed to add easy-access storage space for frequently used items (tools, cameras, snacks and so on).
• Handlebar Packs - Designed to make use of the space below the handlebars, eliminating the need for a front rack. With 2 different sizes available, the Handlebar Packs offer a carrying capacity of 9 to 20 litres.

Patrick Joscelyne, who is Ison’s Brand Manager for Apidura, says “This is great news for Ison Distribution as we distribute an excellent range of complimentary Bikepacking products. From the initial conversation with Apidura we could see that there was an obvious fit and overlap with our existing line up of bikes from the likes of Surly, Sarma and Light Blue along with touring kit from Rohloff, SP Dyno and Cinq5. I am very pleased about this partnership and am looking forward to showing the products at Core (and London Bike Show) and putting them through their paces on our bikes and in our shops”.

“Partnering with Ison Distribution in the UK is an important step for Apidura” says Tori Fahey, CEO of Apidura. “It will allow us to increase our reach in the UK market and provide our dealers with a best-in-class distribution channel. We are very proud to be partnering with Ison, which is the leading bikepacking distributor in the UK.”


Banshee Bikes

We are excited to debut the full 2016 Banshee range at Corebike live. With fantastic new colours and updates to most models, 2016 is set to be the best year yet for Banshee.



Innovative, refined components for lightweight bicycles.

Genetic continue to expand their range of lightweight products and offer high quality, performance components, engineered by some of the World's leading manufacturers. The lineup includes handlebars, stems, seatposts, headsets, pedals, saddles, brakes and other hardware, all supplied in smart, distinctive and consistent packaging.

Excellent product reviews by leading specialist magazines and websites and are backed up by support advertising to ensure that consumer recognition and demand for the brand continues to grow.

Our newest hot product is Silicon foam rubber handlebar tape.
Superb quality, comfortable high density foam handlebar tape. Use with or without gloves. Naturally grippy, double sided and stretchable allowing you to custom tune and re-tune your handlebar tape fit and feel – 5 colours and RRP £19.99

Other new products include four new styles of aluminium dropped handlebar: Race, Flare, Digest (off-road/wide-flare) and Zygote (multi-position touring/trekking bar) to go with the already popular Creed road/sportive bar. To complement their handlebars, over 20 different handlebar tapes are offered by Genetic, with different colours, levels of grip and cushioning.

Numerous ‘Retro’ products are available, including the Clubman and Heritage, classic styled chainsets. You can also find vintage look track pedals, toeclips, straps, quill stems, 1” threaded headsets and period seatposts.

Genetic also offer some more unusual products with added performance features – such as the multi-offset Carbon Slider seat post, Monocoque Carbon saddle with soft carbon area, and the very popular Carbon Micro Fender.



Gloworm has been illuminating the cycling landscape for about 5 years now with three model options and a fourth on the way. The design ethos of the company down under is to provide riders with high quality, high lumen and low weight lighting at a competitive price. It was once said that when referring to a cycling product you can pick two of the following three traits: lightweight, strong, well-priced – you can’t have all three…until now.

The flagship of the range fits into the palm of your hand and emits a scorching 2200 lumens (as measured by www.mtbr.com) while the smallest light in the Gloworm stable weighs in at only 6.3oz. The range of products are all machined from high quality aluminium alloy and protected with hard anodizing. The lights are all programmable with trail and commute modes, there is a separate on/off switch to the unit and comes in a hard case to store the lights. To make the specification even more impressive, all lights can be submerged for short periods thus ensuring their suitability to the harsh UK environment and come with a 2 year warranty on the head units and 1 year on the batteries.

ISON is the exclusive distributor for Gloworm products for UK, Ireland and Germany (www.ison-distribution.info)



Halo is a UK brand run by a team of dedicated bike riders. Since the mid 90’s, we’ve been producing wheels that have gained the trust of world champions and athletes at the top of their game – not just in the UK but all over the world.

Our products are engineered to the highest standards and offer exceptional value and performance. We’re continuously developing our range and have wheels to suit every style of riding, from BMX to the Pro peloton, and many loyal followers.

At Core Live, we’ll be introducing a new plus sized model to our well established XC/Trail Vapour wheelset. We’ll also have a new 23mm wide carbon/alloy road wheel aimed at sportive and club riders. We look forward to seeing you and welcome stockist enquiries.

Halo wheels, developed in the UK, ridden everywhere.


HT Pedals

HT Components, manufactures of high end pedals are pleased to announce that they have teamed up with longstanding UK distributor, Ison Distribution from January the 13th 2015, to serve to UK market with their quality products.

With over 22 years in the game, Ison saw a gap in the UK market for a high end pedal range, from flat pedals through to clipless Pedals.

HT Components started in 2005 with a long history dating back to 1954 of manufacturing bicycle components. Now in 2015, HT Components is at the forefront of pedal technology, with some of the world’s best riders on board.

The HT Components X1 pedal is one of the newest pedals in the range, and offers what the market has been craving for. A reliable, serviceable, clipless pedal aimed at Downhill riders, with a strong engagement and a large but light platform with pins for extra grip. Pinkbike praise the X1 pedal and say the pedal ‘feels extremely secure’ and weighing in at only 470g (415g with a Titanium axle) it’s certainly not neglecting the weight conscious. With design input from multiple World Champion Aaron Gwin, the X1 is a pedal built to win.

Also new in the HT range are some of the thinnest flat pedals on the market, yet are still fully sealed. The aluminium bodied AE03 and Magnesium bodied counterpart ME03 pedals boast an 11mm thick platform, to aid the pedal from not rolling under foot and keeping the pedal away from rock strikes.

Ison’s UK Brand manager Jordan Lunn said he is exited to bring such a strong and exiting brand to the UK market. “HT Components is a brand that I have been impressed by over the last number of years, and their new pedals continue that trend. With some of the most innovative technology, and best riders to boot, HT Components is a name to stay”



Renowned for providing top level high performance hardtail frames in the aggressive Mountain bike sectors. The Identiti Krisis frames have attained more UK podium 4X results than any other brand.

In 2012 Identiti rolled their established expertise over into BMX racing and immediately attained a WC #1 plate with Joey Gough. In just 2 seasons - Identiti became a recognised leader in UK BMX racing, and attained World class status.

Always pushing the boundaries - Identiti unveiled one of the very first Carbon road bikes with disc brakes - the Initial-D, a competitive, sharp handling road bike. Now, Identiti have a Shimano 105 5800 equipped Initial-D, using Avid disc brakes, Halo Stealth wheels and Schwalbe Durano tyres with a competitive RRP of £1699.99

To find out more, or even try one yourself - visit Core Bike Live.


Light Blue

In their 120th year, Light Blue is launching a range of contemporary steel framed sports bikes to add to their Kings and Trinity ‘retro’ bikes and city bikes.

The Light Blue were first produced in 1895 by John Albert Townsend in Cambridge and is an exclusive brand with 120 years of heritage that deserves consideration in the finest IBDs.

John Albert’s handmade bikes were popular with the Town & Gown of what is now often referred to as Cycle City. The Light Blue bicycle brand name came from the historic sporting colours used by the World famous Cambridge University. The rivalry between The Light Blue colours of Cambridge and the Dark Blue colours of Oxford are perhaps most famously seen in the annual Boat Race on the river Thames. In 2005, 110 years after they first appeared, The Light Blue Bikes were re-born again, designed in Cambridge by the great grandson of the founder and with the type of attention to detail that four generations of living and breathing bicycles brings.

Designed with an ethos that puts customer satisfaction at the top of the page, the Light Blue bicycles retain traditional style, whilst utilising modern materials and production techniques. With all of our bikes, the ‘Devil is in the detail.’

Light Blue currently offer well specified city bikes (urban) and also finely detailed sports machines.

Their urban bikes continue to sell well and nutted axles, lightweight alloy frames, double wall eyeleted rims, alloy bars, adjustable height quill stems, Dog Leg rear carrier, laminated chrome-plastic mudguards with twin stainless stays, stainless steel spokes, gel saddle with kevlar anti-scuff patches, brake levers with rubber inserts, ergonomic grips, alloy non-slip pedals and anti-puncture tyres are some of features that are standard features on a Light Blue City bike.

This year sees the three new Reynolds tubed bikes added to their Sport range giving Light Blue a full lineup steel machines for the sportive, leisure and touring market.
The Wolfson is a fast sportive bike based on a tig welded 853 frameset and a Carbon fork.
The Robinson is built from R725 tubing for Sports use with mudguard and rack fixings.
The Darwin (also R725) is the modern evolution of a touring machine, with mountain, road and Rohloff build options.
Both the Robinson and Darwin feature disc brakes.

Also new is the St Johns, a club/touring bike, which will join the popular Kings and Trinity (fixed) frames/bikes in the ‘Retro’ range. The St Johns is fashioned from 725 tubing, features centre pull brakes, mudguard clearance and eyes.

Light Blue are now looking for serious, professional cycle retailers to become exclusive dealers for this interesting exciting brand of quality bicycles.



MORGAW saddles embody the needs of sport & professional riders.

MORGAW® saddles was established in 2008, founded by longtime friends Martin Moravcik (Slovakia) and Slawek Gawlik (Poland). Both Martin & Slawek are former MTB pro riders.

Simplistic & stylish design of MORGAW saddles with real active comfort and other benefits is developed to accommodate your riding needs and colour taste

If you ask active riders (road/mtb/enduro) what are they expecting from their saddle, usually you get a simple answer : " Comfort, light weight & the possibility of changing rails." Secondary responses are based around non-slip seat surface & compatibility. Their answers were not a big surprise to us as our team is built up from passionate riders who understand current issues with traditional saddle designs.

• Patented and innovative shock absorbing comfort saddle system.
• Lightweight (from 181g)
• Customisable ride (Soft , Med or Hard shock absorbers)
• Replaceable and interchangeable rails (Carbon or Alloy)
• Optional hardware colour kits.
• 3 models (Road, XC or Enduro)
• 3 colours (Black, White or Silver)
• Competitive prices from RRP £89.99



Market leaders MRP continue to innovate the chain guide sector with their new AMg v2 and 1x v3 chain guides, the ultimate guides for any off road bike.

The Stage fork continues to be very successful amongst customers and shop staff alike.



The USA's number one grip manufacturer continues to dominate the grip scene whether it be MTB, BMX or Urban and this year have added a fantastic Road handlebar tape range.

The innovative Lock-On grip technology option has taken the DH World by storm, and virtually nothing but ODI can be seen at many races. We all know there are half baked attempts to copy the Lock-On coming in, but riders know the difference and they can afford to buy the real thing... it's as simple as that. ODI sells, day in and day out...

The brand new AG-1 Lock-On grips (Aaron Gwin signature) have taken the DH world by storm using the new V2.1 Lock-On system.

As well as being the originators of the lock-on system ODI have a great range of regular grips and the Longneck ST is THE best-selling BMX grip available. Despite having been around since "Back in the Day" Longneck ST's are still the #1 choice for many riders - now available in even more colours!

Ison carry every model in every size and in every colour... i.e. If ODI make it - Ison stock it...

ODI also have a very nice range of innovative MTB bars with the ground-breaking "Wingtip" system which allows width customisation without having to cut your bars! ODI stems complete your cockpit.


ODI Hudz

ODI Hudz is a range of coloured brake lever covers for road bikes that allow colour customisation as well as improved feel and control.

Made from ODI's proprietary compound material which offers comfort and longevity.

Now you can match your lever hoods with your other components!

Versions available for all popular levers (Shimano, Campag & SRAM) including the best-selling Shimano 105.


This Is Orp:

The world’s first combination dual-tone bike horn & beacon light.

Orp was built to make you more visible by making you more hearable. Orp combines a dual-decibel horn and front beacon light within a super-small, super-light, weatherproof and USB rechargeable package. Orp's integral strap makes mounting a breeze for almost all handlebars. All Orps come complete with the Orp Power Kit, a shim for smaller-diameter bars, and all Orps are REMORP ready.

Press Orp's Wail Tail up to warn pedestrians and fellow cyclists with the 76dB friendly sound. Press down for Orp's 96dB Loud sound for cars and traffic. In addition, Orp's LEDs fire every time the horn is actuated, so you can be seen and heard.



Owleye offers a range of lights that will suit everyone in an array of colours and outputs with the ability to be charging the units as you ride to work or whilst sat in your office.

Considering the urgency of climate change and the energy issues that face society, the environment is always a central concern during product design. Dedicated to green thinking, Owleye products are highly efficient and durable as well as low in pollution. Whether they are charged by solar power or USB, the designs are always excellent at conserving energy.



The World leaders in Motocross Handlebar Technology continue to produced a fantastic range of cycle products.

Chainrings, handlebars, grips and stems are the core of the Renthal cycle range.

Using their extensive experience and knowledge Renthal have produced high-quality parts that re-define the term "desirable"!

You only have to look at World Cup events to see how many top pro riders choose Renthal Gold.

Their Fatbars have become THE bar to have for many types of riding and their Integra direct mount stem can be seen on many Pro DH set-ups.

The new Carbon Fatbars have continued the Renthal tradition of "must-have" quality parts.

From the All-Mountain Apex stems to the Integra II downhill stems and the brand new 1XR narrow/wide chainrings Renthal continue to release world class components.

Using the very same manufacturing processes and materials that have propelled them to the heights of MX legendary status, you can be sure that Renthal's cycle products will perform!

Ison are the sole authorised UK distributors for Renthal cycle products.


SP Dynamo

SP is an innovative company devoted to creating and producing new and cutting edge products for the enthusiast bicycle market. Our team is composed of highly trained and experienced engineers from the optical and electronics industries developing and producing useful, green, user friendly and technically advanced products for likeminded consumers.

Ultra Small Dynamo hub
SP Dynamo SD, SV and PD, PV series are some of the World’s smallest and lightest hub Dynamos, and also some of the most efficient at converting cyclists’ efforts into electrical energy.

Enlighten yourself further at Core Live 2015.


We’ve got a lot of new stuff for you this go ‘round, like the Straggler, a disc-equipped ‘cross bike which is essentially the Cross-Check with disc brakes and nifty new dropouts.

Also new is the ECR, a camp bike with 29 x 3˝ tires on 50mm rims. ECR has the same rear dropouts and many other features as Troll and Ogre but a geometry all its own. This is the bike for people who want to pack up and take off into the wilds.

We’re also introducing the Instigator 2.0, a redux of a burly hardtail we once offered. The Instigator 2.0 is made for ripping, with 140mm Fox fork, 2.75˝ Dirt Wizard tires on 50mm rims (effectively 27.5˝ diameter) and aggressive geometry. Instigator 2.0 introduces our modular dropout system (MDS). Choose from horizontal rear loading, standard vertical with derailleur hanger or 142 x 12mm thru-axle dropouts. All smart and solid but easy to swap out when you want.

Plus we’ve got new tires and rims and lots of other stuff to drool over; stuff that’s built to perform and to last.


Click here for a corebike show floorplan* (subject to change).

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Catering for the fast evolving Plus sized market we have our new Vapour 35. Designed for XC/Trail/Bike-Packing use it features a brand new, tubeless-ready and beautifully profiled 35mm wide alloy rim. Available in 650b and 29” it is ideal for 2.8 - 3” tyres. Read more//
Reminder for DEMO Riders!

Reminder for DEMO Riders!



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*subject to change