WHITTLEBURY HALL, T.B.C. 2014
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EXHIBITOR: Ison Distribution //

Known simply as "ID" in many circles, Ison Distribution has served the UK IBD sector with top-end products and tools/service lines. Universally renowned for offering solutions to trade headaches, Ison now offers serious dealers a whole lot more than just another supplier to order from.

Our B2B online website to give you ordering access anytime. We are continually improving the site to make ordering easier.
(We also have a B2C facing window for consumers to see products and locate dealers, so now, you and your customers can check products 24 hours a day.)
www.ison-distribution.com

With strong market leading brands, such as; Halo wheels, MRP Chain devices, Renthal Cycle Products, ODI grips, Dia Compe brakes, TSG Safety Gear, Rohloff hubs, Identiti frames, Gusset components, Salsa parts, Surly frames and more, Ison Distribution continues to generate huge pull through business for dealers that carry our brands.

In addition to our specialist product areas, Ison Distribution is expanding it's selection of order filling everyday products to ensure that you can not only service the specialist rider... but that you can also easily surpass our carriage free thresholds - ultimately making your business more profitable.

For 2014 Ison will be adding many exciting new products to the existing ranges and will have many of them on show at Core Bike.

Some notable highlights are the brand new Carbon Road and MTB ranges from Halo Wheels.

We will also be debuting two new brands, Whisky Parts Co. and Foundry.

Whisky offers high-end lightweight carbon components for road, cx and mtb. The Foundry range consists of carbon framesets for road, cx and mtb.

Ison Distribution continues to strengthen it's position as one of the key suppliers to the specialist IBD sector.

Owners and key staff from Ison will be at the show, along with various managers and owners from our leading brands... giving you the option to discuss any ideas you may have with people that really matter.

Core Bike is much more than just a trade show... and Ison is much more than just "another supplier"... so why not make time at Core Bike to talk to Ison about becoming more than just "another bicycle dealer" for cyclists in your area...


Website: www.ison-distribution.com/

Find Ison Distribution at corebike in Indianapolis & Hungoraring

Ison Distribution Brands

4-Jeri

4-Jeri is a high value for money, functional range of BMX and MTB products.

The design is not usually groundbreaking, but, for riders that need functional products at affordable prices, then 4-jeri products offer outstanding value.

For reliable items such as 3pce Cr-Mo cranks, Alloy platform pedals, chain adjusters, Cr-Mo stunt pegs, BMX coloured chains etc... 4-Jeri is a great option.


NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

45NRTH

45North is built on real-world needs and knowledge. Our collection delivers unrivaled comfort and control through advanced technical design and effective use of materials in the areas of hands, feet and traction. We have more people who ride more miles in more cold than anywhere on the planet. 45North’s distinct advantage is our headquarters in an extreme winter climate, plus our extreme expertise riding in it.

45North’s recently-released Fasterkatt shoe has been awarded a Eurobike Award for innovative design, making it two years in a row for the young brand that specializes in high-end winter cycling gear. In 2012 their Wölvhammer boot took the same prize, gaining immediate favour among experienced winter cyclists. This award for the new Fasterkatt shoe reflects 45North’s relentless commitment to deliver innovative products that provide an entirely new level of comfort and control when temperatures drop and winter sets in.

And for the Fat bike market 45NRTH have launched the Dillinger, The first-ever studded fatbike tire. Riding your fatbike on ice will never be the same. 240 carefully positioned studs allow you to rail icy off-camber singletrack with confidence and control. The Dillinger virtually launches you over the steepest and iciest climbs. When you need to roll fast, tightly spaced center treads do not let Dillinger’s unparalleled traction get in the way.

All-City

New this Cross Season is the Macho Man Disc. Perfect for bum trails, short cuts, long cuts, wet weather and general on-road/off-road radness. At least that’s how Jeff at All-City puts it.

Macho Man Disc
The Macho Man Disc builds on the already great Macho Man and adds Hayes CX discs, internal Cable routing and a killer orange and white pant job. Completing the spec is Shimano 105 shifters and gears with a Salsa Pro Moto stem, Cow Bell Handlebars and Kenda Small Block Eight 700 x 35mm tyres providing quality contact point between the rider and the trail.

The SCX (Singlespeed CX) Nature Boy gets a fantastic Purple Metallic paint job and the same updated bars, stem and tyres as the Macho Man Disc. The Macho Man and the Space Horse bikes remain the same with minor updates. The Big Block frameset has a new Silver to White fade paintjob and there’s no change to the Thunderdome.

www.allcitycycles.com

AND Forks

AND Forks is purely a BMX forks brand.
Started in 2011 by Mark Noble who was previously a co-founder/owner of Ride UK BMX magazine.

AND Forks will be bringing quality BMX forks to the market with the same "Clean, simple, classic" mantra that makes sister-brand Deluxe such a great brand.

AND Forks are available exclusively through Ison in the UK.

Banshee Bikes

One of the original North Shore brands is back in the UK!

A fantastic range of bikes and frames to satisfy all your gravity needs.

This is a range that you don't want to miss.

www.bansheebikes.com

Deluxe BMX

Deluxe was started in the Summer of 2008 by Mark Noble who was previously a co-founder/owner of Ride UK BMX magazine.

Deluxe has a great range of quality bmx bikes, frames and parts and from the outset they aimed for (and have acheived) something really simple. Classic BMX frame touches, a timeless feel to a quality frame and parts, with modern-day build and construction methods, really high quality materials, and clean looks. Light enough to go fast, strong enough to take it, with stable geometry and proper proportions – Built For BMX. No bonkers bells and whistles which will be out of fashion in two weeks’ time.

With a stellar team of riders Deluxe has become widely known and respected within the BMX community.

Now available in the UK exclusively through Ison.

Diatech/Dia Compe

The number 1 BMX brake brand offers more than just the best in BMX; their range of coloured Gran Compe products have become much sought-after items for fixed gear and road afficionados. The range includes hubs, cranks, grips, saddles, saddlebags, headsets, wheels and more!

Dia Compe have also launched a classic range of products under the ENE Ciclo sub-brand, which includes many items for the Retro-bike style seekers. The superb ENE Ciclo lugged touring frame is now in stock and ready to rock.

Road riders aren't forgotten either with a large selection of hooded levers, std. brake calipers, levers and spares with something to suit everyone.

Several new items for 2014 will be on display.

Fibrax

UK made quality brake blocks and disc pads, plus an extremely keenly priced range of cables for retail and workshops.

Fibrax offer one of the widest ranges of Disc pads in the industry... and Ison carry stock of virtually every model, so, let Ison and Fibrax solve your disc brake pad headaches... simply order what you need with your regular Ison order.
Ison also carry a select range of Xtrax workshop and aftermarket brake pads from Fibrax, which offer outstanding value for money and margins.

www.fibrax.com

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Genetic

Changing the Cycle of Evolution

From award-winning Carbon Road products, to Cr-Mo track bars, Genetic is a growing range of quality, performance based, lightweight products.

Engineered for Genetic by some of the World's leading producers in their respective fields to offer outstanding performance and value from the top of the tree.

Genetic parts achieve excellent product reviews by leading specialist magazines and websites and are backed up by support advertising to ensure that consumer recognition and demand for the brand continues to grow.

Genetic’s “Perfect” saddles and matching Bar Tapes with their cool 2 tone colour perforated styling and high performance functions appeal to the nouveau trendy road cyclists looking to custom style their steed.

Genetic also offer some more unusual products with added performance features – such as the multi-offset Carbon Slider seat post, Monocoque Carbon saddle with soft carbon area, and of course the increasingly popular Carbon Micro Fender.

Gusset

Gusset continues to produce quality components...

BMX/MTB market leading products in an array of fashionable colours. Quality performance parts are the staple items in today's Gusset range.

Gusset products are endorsed by some of the best riders around - Sam Pilgrim (2013 FMB World Tour Champion), Chris Smith, Blake Samson, Joey Gough (2012 World Champion BMX) etc... proof that the products perform at the highest level.

www.gussetbikes.com

Halo

One of THE best selling MTB rim/wheel/tyre brands in the UK.

Halo offers wheel solutions for any bicycle vices... Road, XC, Trail, AM, Urban, DH, DJ, 4X, Fixed Gear or BMX...

The Halo range continues to grow and items that have been added to the range for 2014 include the disc-ready carbon road rims.wheels, carbon Vapour rims/wheels and a whole new range of 6-Drive hubs for both road and mtb.

The list of new products goes on....so come along to Core and see our Halo "Wheel Wall" which has become a feature of our room at the show.

2014 sees the release of Carbaura Carbon Disc road wheels which offer a future-proof choice as they can still be used with rim brakes.

The best-selling Vapour trail wheels also get the Carbon treatment and are available as rims or complete wheels (with new 6-Drive hubs) in all three sizes: 26", 27.5" (650b) and 29".

The list of Halo sponsored riders in all disciplines is a who's who of well-known names. Sam Pilgrim used his signature Halo Chaos wheels to propel himself to become the 2013 FMB World Tour Champion!

With huge marketing support and review winning specifications, the UK's top dealers stock and sell Halo products.

www.halo-rims.com

I.D.

I.D. parts continue to be the solvers of many a bikeshops' headaches.
If you find yourself thinking where can I get that "thingamajig" bolt etc...then we may well have it!
Spacers, bolts, bearings, shims, adaptors, etc, etc...and some lovely chain ring bolts in a rainbow of colours - dress up your cranks!

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Identiti

Identiti bikes are renowned for providing top level high performance hardtail frames in the aggressive Mountain bike sectors. The Identiti Krisis frames will have probably attained more UK podium 4X results than any other brand. In 2012 Identiti rolled their established expertise over into BMX racing and immediately attained a WC #1 plate with Joey Gough. In just 2 seasons - Identiti has become a recognised leader in UK BMX racing, and attained World class status.

At Core 2013, Identiti showed our first Carbon frame prototype the “Initial-D” – which is a performance Carbon Road frameset with “rebellious” 160mm Post Mounts for Disc brakes.
After some minor tweaks, the production Initial D frames are now ready to roll for 2014.

Identiti are well recognised for making top performance hardtails – but also realise that many MTB riders want suspension. The Mogul is Identiti’s frame for the aggressive UK rider that wants to play on the slopes and also ride downhill. Chris Smith is often found on YouTube and Facebook showing the cycling community Worldwide what mischief the Identiti Mogul can easily get up to.

Identiti are developing full-bike options using Sram and Shimano groupsets for all their models.

Will Identiti have more to see at Core ? – we would say it’s “odds-on” there will be more at the show.

www.identitibikes.com

Light Blue

First produced in 1895 by J.A. Townsend in Cambridge, "The Light Blue" is an exclusive brand with over 100 years of heritage that deserves consideration in the finest IBDs.

In 1895 John Albert Townsend started making bicycles in Norfolk Street Cambridge.
His handmade bikes were popular with the Town & Gown of what is now often referred to as Cycle City. The Light Blue Bicycles brand name came from the historic sporting colours used by the World famous Cambridge University. The rivalry between The Light Blue colours of Cambridge and the Dark Blue colours of Oxford are perhaps most famously seen in the annual Boat Race on the river Thames. In 2005, 110 years after they first appeared, The Light Blue Bikes were re-born again, designed in Cambridge by the Great Grandson of the founder and with the type of attention to detail that 4 generations of living and breathing bicycles brings.

The Light Blues are designed in Cycle City to an ethos that puts customer satisfaction at the top of the page. The Light Blues retain traditional style, whilst utilising modern materials and production techniques. With all of our bikes, the Devil is in the detail.

Light Blue bikes currently offer finely detailed bikes for Urban transport, and also Leisure Sport.

The best selling urban bikes and when you closely examine the details on these ordinary looking bikes – the more astute dealer will quickly realise that the bikes are designed for use in the City, and how the extra attention to detail results in improved customer satisfaction.

Features such as nutted axles, lightweight alloy frames, double wall eyeleted rims, alloy bars, adjustable height quill stems, Dog Leg rear carrier, laminated chrome-plastic mudguards with twin stainless stays, stainless steel spokes, gel saddle with kevlar anti-scuff patches, brake levers with rubber inserts, ergonomic grips, alloy non-slip pedals and anti-puncture tyres are some of features that are standard equipment on a Light Blue City bike.

Leisure Sport
The recently released Light Blue Kings lugged 853 road frame brings uber retro class with modern compatibility. The Kings always achieves admiration from anyone that knows and loves real bikes.
Build it up fully retro-style or use modern Sti shifters… we don’t mind… just enjoy it !
Exclusive dealer territories are available for a moderate stock-in commitment.

www.lightbluecycles.co.uk

MRP

MRP have raised the bar in chain guide technology from the outset and for 2013 they keep that promise with the new G3. Gone is the 2 piece lower guide and skid plate of old and in comes the brand new one piece injection moulded assembly, assuring that your chain is never going to leave the chain ring. This new guide has been completely redesigned form scratched ensuring that nothing was overlooked. It features a new tougher glass filled nylon upper guide, tongue and grooved so that it never leaves the back plate. The new swingset system allows the user to fit the chain guide without ever having to remove parts, a racers dream when working on bikes in wet fields. There is also a new feature that was solely thought about for the UK and our wet weather. The jockey wheel is now removable, in its place the new G-slider block can be inserted and bolted in. This turns the lower guide into friction based guide, a unique feature to any chain guide on the market.

MRP weren’t just happy with one chain guide for 2013, but two new ones. The second guide is called the AMg and is perfect for all the new 1x10 users with a clutch equipped rear derailleur. To save weight the lower guide has now been removed as it is well known with a clutch derailleur chain tension is vastly increased making this part negligible. It shares the same upper guide as the G3 and takes it’s skid plate from the XCG and 2x guide.

There is also a steel option of the 2x guide now for bike builds on a budget.

Come and speak to MRP at Corebike to see all the latest chain guides available exclusively through Ison.

www.mrpbike.com

Mucky Nutz

Mucky Nutz The Bender FenderTM is the original and Patent Pending fork mounted mudguard from Mucky Nutz.

Like most folk we don't like using large, ugly mudguards, so decided to look at other options. After many failures and even uglier mudguards the penny dropped and we came up with the Bender FenderTM; the lightest and most versatile mudguard available, from just 11g without fasteners. It can be used as a fork mounted mudguard; to protect the face and fork seals, or as a rear fender; to protect your rear shock and/or front mech.

Several sizes/options/colours so one of them will fit your bike.

New for 2014 is the Rear Fender which fits onto your seatpost and offers lots of coverage.

Bar Tabs and Butt Fenders (which fit nicely under your seat) are also available.

N-Gear - Jump Stop

A one product brand... this neat little widget is a stainless steel guide plate to eliminate the chain dropping off the inner chainring... a growing issue with the new Freeride style riding...
Available in the 3 main seatube diameters, RRP £ 9.99
Very useful !

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

ODI

The USA's number one grip manufacturer continues to dominate the grip scene whether it be MTB, BMX or Urban.

The innovative Lock-On grip technology option has taken the DH World by storm, and virtually nothing but ODI can be seen at many races. We all know there are half baked attempts to copy the Lock-On coming in, but riders know the difference and they can afford to buy the real thing... it's as simple as that.
ODI sells, day in and day out...

As well as being the originators of the lock-on system ODI have a great range of regular grips and the Longneck ST is THE best-selling BMX grip available. Despite having been around since "Back in the Day" Longneck ST's are still the #1 choice for many riders - now available in even more colours!

The Longneck Pro (a flangeless version of the Longneck ST) has become just as popular and is now available in even more colours.

2014 sees many new grips added to the range including single ply versions of the best-selling Ruffian and Rogue grips.

One of the most anticipated collaborations finally happened late this year between ODI and Vans and a new lock-on classic was born! Waffle Sole patterned grips that use ODI's lock-on system (still the best).

Also new to the table are the Sensus Disisdaboss lock-ons which are the Andreu Lacondeguy signature grips. Remember his huge supermans at Rampage?

Ison carry every model in every size and in every colour... i.e. If ODI make it - Ison stock it...

ODI also have a very nice range of innovative MTB bars with the ground-breaking "Wingtip" system which allows width customisation without having to cut your bars! ODI stems complete your cockpit.

www.odigrips.com

ODI Hudz

ODI Hudz is a range of coloured brake lever covers for road bikes that allow colour customisation as well as improved feel and control.

Made from ODI's proprietary compound material which offers comfort and longevity.

Now you can match your lever hoods with your other components!

Versions available for all popular levers (Shimano, Campag & SRAM).

New additions for 2014 include models for Shimano 105 5700.

Passport

Ison’s in house Touring and Commuting parts and accessory line.

Drawn from decades of experience in the bicycle market, Ison have carefully selected and designed an expanding range of great value, full function parts and accessories for the everyday cyclist.

From super soft memory Gel padded saddles, through to custom carrier fitting lamp brackets, Passport has a range of products that are designed to provide the average cyclist with above average performance and quality.

Saddles, Pedals, Multi tools, Grips, Pumps, Grips and more… much more to come...

Powergrips

One of those older products, that actually is still a damn good idea.

In fact there has been a huge resurgence due to the fashionable fixed gear market recognising Powergrips are still the best choice.

Perfect for those who would like the power advantages of toeclips but don't want to be 'caught' in them, or have to buy expensive 'clipless' pedals and special cycling shoes to clip-in with.

A Fixed Gear specific version is now available with a new fixing kit.

These exclusive straps offer toe-clip function with easy release and no special shoes or cleats required. (Great for commuters...).
Last, several serious competition riders use Powergrips in the winter, and they don't freeze or clog-up with snow & ice.
If you understand the reason that they are still being produced, so will your customers, and you'll sell them.

New Fat Straps available in bright colours!

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Problem Solvers

Solving problems one bike at a time
At Problem Solvers(TM) our goal is to provide the best range of high quality and high function bicycle parts that provide solutions for compatibility issues, address market trends and provide options for custom bike builds. We want to be THE brand that bike dealers and savvy bikers think of when they run into a challenging bike build or component change.

Want to run two brakes with one lever? Problem Solved!

Want to convert centrelock hubs to 6-bolt? Problem Solved!

And many more problems solved!!!

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Renthal

The World leaders in Motocross Handlebar Technology continue to produced a fantastic range of cycle products.

Chainrings, handlebars, grips and stems are the core of the Renthal cycle range.

Using their extensive experience and knowledge Renthal have produced high-quality parts that re-define the term "desirable"!

You only have to look at World Cup events to see how many top pro riders choose Renthal Gold.

Their Fatbars have become THE bar to have for many types of riding and their Integra direct mount stem can be seen on many Pro DH set-ups.

Fatbar Lites continued this trend and have become THE bar for Trail/XC/Enduro riders.

2014 - just you wait and see what Renthal are going to bring to the table!

Using the very same manufacturing processes and materials that have propelled them to the heights of MX legendary status, you can be sure that Renthal's cycle products will perform!

Ison are the sole authorised UK distributors for Renthal cycle products.

www.renthal.com

Rohloff

Staff from Rohloff will be at Core Bike to answer questions and show you why Rohloff is simply the finest transmission you can buy.

The Rohloff Speedhub has become the benchmark by which all other internal-geared hubs are judged. Try one and it's easy to see why so many cyclists love them.
Ease of use, lack of maintenence as well as outstanding performance...etc, etc...

Have a look on the web at how many round-the-world and adventure cyclists choose Rohloff for their epic journeys - they trust them...so can you!

www.rohloff.de

Salsa

Salsa’s 2014 line up has had major changes and all bikes have had a refresh to varying degrees. The three most important changes are the addition on the Carbon Beargrease, a completely new suspension platform for the Horsthief and the Spearfish and the arrival of the Gravel Racing Warbird.

Beagrease
The Carbon Beargrease is THE racing fatbike…simple as that. Massively fat carbon ‘tubes’ combine with front and rear thru axles to dramatically increase the stiffness and efficiency of the chassis making the Beargrease as elegant as it is agile. Whether it is a 40-mile weekend race, or the 1000-mile Iditarod Invitational in Alaska, Beargrease Carbon is your best bet for speed.

Split Pivot
For 2014 Salsa is proud to be partnering with premier suspension designer Dave Weagle, and incorporating his Split Pivot rear suspension design into our Spearfish and Horsethief mountain bikes. The move to the Split Pivot suspension design is a natural progression for these bikes. It’s a move from a simple single-pivot design to the best possible single-pivot suspension design.

Warbird
Gravel racing is the new big ‘road’ thing in the US and it has finally arrived in the UK with the 2014 Salsa Warbird. Salsa UK rider, Paul Errington, road the Dirty Kansas and the Trans Iowa on this bike and his story and pictures of the Warbird can be seen on the on the Salsa site on various pages. The Warbird is a Gravel Road Race bike for consuming huge distances on rough terrain using aggressive geometry and fat tyres for comfort and puncture resistance.

Most of the range has had changes in groupset, fork or geometry or in some cases all three. Please take a good look at the website and come and see us and check out the range in the flesh at Core.

www.salsacycles.com

Schwalbe

Ison Distribution are now offering an expanded range of selected and essential KEY Schwalbe tyres for XC, DH, BMX, Jump, CX Touring and Road Race.

Highlights include;
The brand new Hans Dampf tyres which have taken the MTB Trail world by storm are now available in 29"! Rated by MountainBikeAction 5/5 stars as the best trail tyre available at the moment! THE perfect all-rounder? The plethora of great reviews seems to indicate this!

Evolution series Racing Ralph and Ultremo road tyres, TIMO Pritzel signature folding and wire bead Table Top dirt/street tyres, 29" MTB tyres, Marathon touring tyres and much much more.

The growing 650b market is also catered for with many popular MTB models available in this latest size.

From basic replacement tyres though to super high technology competition tyres...Ison Distribution have Schwalbe tyres covered.

Sigma

SIGMA Elektro GmbH – Begun in 1982, Sigma launched the first ever cycle computer called the Cyclecoach. Since then they have been at the forefront of cycle computer technology introducing such things as wireless technology. Heart Rate Monitors were added in 1998. Now with Altitude measurement in some of their line-up there really is something for every user and pocket in the Sigma range
In 1997 Cycle Lights were added to their range of cycle electronics, which include some excellent LED front and rear lights using the latest LED and battery technology.

All of their products offer the typical characteristics of Sigma products: Innovative, Functional and excellent value for money.”

Skullys

Skullys are ultra-cool led lights that fix easily to virtually anywhere on your bike and helmet! Skull shaped with two ultra-wideangle leds that give 29999mcd brightness for eyes. 100hrs battery life (easily replaceable watch type). Be safe, Be seen, Be cool!

Society Forks

Society forks have taken the market by storm since being released in 2008/2009.

Society was borne out of the need for a quality fork that is suitable for dirt jumping and 4X racing that is tailored to meet riders' exact needs without breaking the bank. Society forks have received great reviews from the media including Dirt and MBUK.

Initially three dirt jump models were available and 2012 saws a great leap forward with a large expansion of the range that now includes forks for many other disciplines including Trail, AM, XC Race, 29" Trail.

Offering the same great performance and value expect these forks to be as popular in these other markets as the original line-up has been.

Society is now firmly on many rider's radars as a viable alternative to the more established brands and the addition of so many new models gives more riders that choice!

SP Dynamo

SP is an innovative company devoted to creating and producing new and cutting edge products for the enthusiast bicycle market. Our team is composed of highly trained and experienced engineers from the optical and electronics industries developing and producing useful, green, user friendly and technically advanced products for likeminded consumers.

Ultra Small Dynamo hub
SP Dynamo SD, SV and PD, PV series are some of the World’s smallest and lightest hub Dynamos, and also some of the most efficient at converting cyclists’ efforts into electrical energy.

Enlighten yourself further at Core 2014

SST

Which brand of BMX detangler is on pretty much every bike ?
So... why not offer the original cables...
SST cables are display packaged with relatively easy to understand sizes.
We NOW also offer braided finish cables as well as black, and the New fashionable Twin Pull lowers.

NB: Due to the limitations of space and time, products from this particular range will not physically be on show on the Core 2014 event, further details are available in our literature and can be found on our B2B website.
www.ison-distribution.com

Sturmey Archer

Henry Sturmey, a journalist and an engineer, James Archer had ideas about the design of a 3 speed hub and this resulted, in 1902, in the world's first patent for a 3 speed internal gear hub.

As a company already carrying the World's premium hub gear for over a decade, Ison are expanding their offering to include a wide selection of the latest Sturmey Archer products.

The KickShift 2speed hubs are the best way to convert your fixie into a more user-friendly 2speed urban machine without cables. Just bolt it in and still use your single chain and you have a freewheeling 2 speed bike! Lightweight and with an rrp of around £70.00 these hubs offer amazing value and performance.

The Fixed/Free 3spd, plus of course, 3,5 and 8speed hubs, cranksets. and common spares.

www.sturmey-archer.com

Sunrace

Based in the modern bicycle industry's manufacturing heartland, Sunrace has been developing since 1972 into a major component supplier for many leading bicycle brands.

Ison distribution will carry a selection of products from the high-end Driven range through to key essential replacement parts.

Great product, great margins...from a rising star.

www.sunrace.com


Surly

We’ve got a lot of new stuff for you this go ‘round, like the Straggler, a disc-equipped ‘cross bike which is essentially the Cross-Check with disc brakes and nifty new dropouts.

Also new is the ECR, a camp bike with 29 x 3˝ tires on 50mm rims. ECR has the same rear dropouts and many other features as Troll and Ogre but a geometry all its own. This is the bike for people who want to pack up and take off into the wilds.

We’re also introducing the Instigator 2.0, a redux of a burly hardtail we once offered. The Instigator 2.0 is made for ripping, with 140mm Fox fork, 2.75˝ Dirt Wizard tires on 50mm rims (effectively 27.5˝ diameter) and aggressive geometry. Instigator 2.0 introduces our modular dropout system (MDS). Choose from horizontal rear loading, standard vertical with derailleur hanger or 142 x 12mm thru-axle dropouts. All smart and solid but easy to swap out when you want.

Plus we’ve got new tires and rims and lots of other stuff to drool over; stuff that’s built to perform and to last.


www.surlybikes.com

TSG

The Market Leader in helmets & protection. TSG have continued to listen to their Pro Riders to produce the best possible protective gear for riding.
From the basic Skate/Bmx to the award winning pro series Evolution series, (including the World's Lightest Piss-Pot the Superlight) and the revolutionary new Kraken, TSG have the Piss-Pot helmet market sussed.

2014 sees many new models and designs including
an expanded colour range of the fantastic Dawn helmet. The Dawn proved to be a huge hit when it was released last year as it was the only full ear coverage open face helmet that had up to date safety certification.

They have also married the Flex System used in the Kraken helmet to the Dawn to create the Dawn Flex. Now there is a Dawn to suit any shaped head.

The new range of Full Face helmets has been received extremely well by the cycling media and there are models to suit all pockets. The new Carbon Advance firmly establishes TSG as a credible player in the high-end full face helmet market. Fantastic shape, comfort, looks and performance all backed up with safety certification.

For 2014 TSG have again pushed the boundaries and have worked with some of the world's best graphic artists around to create a truly stunning collection of helmets - there is a design to suit everyone!

As well as market-leading helmets TSG have produced a stunning range of protective pads. Every pad has been designed with safety at the forefront as well as comfort, fit and looks.

All of TSG's 2014 high-end pads now utilise the industry leading D3O padding making them even better performing. All TSG pads come with the highest safety certification (as do their helmets).

There are many more fantastic pads and gloves available so come along and be given a guided tour of the range.

TSG have also produced a small range of trail clothing (jerseys and shorts) which is definately worth checking out.

Ison are exclusive TSG distributors and also carry TSG Snow and Skate products.

www.ridetsg.com

Vincero Design

After the successful launch of the Edge 16 mount and Stratus Bottle system, Vincero have continued to develop and design new and improved versions of their system.

A new cap was delivered and now you can bite the mouthpiece as per convention but you can also unscrew it and properly clean it after it has become full of your favourite energy gunk.

Several other new developments are due in early 2014 so keep you eye on Vincero Design.

Come and have a play at Core you'll be amazed.


Whisky Parts Co

WERE LUCKY
We’re people who live to ride, whose job it is
to make riding even more enjoyable. How
Cool is that? That’s one reason why we set
out to make the hardest working carbon parts
on the planet. BUT OUR COMMITMENT
GOES MUCH DEEPER THAN THAT.
We stand for making parts as tough as the
riders who use them.

THIS IS A ROLL YOUR SLEEVES UP STEEL TOE BOOT WEARING CARBON – built to take the kind of
abuse that only core riders know how to
inflict: getting blasted by gravel road
shrapnel. Or being tossed in the back of a
rusty pickup truck bed next to a metal tub
filled with the post ride beer packed on ice.

http://whiskyparts.co


Click here for a corebike show floorplan* (subject to change).

Latest News

Andrew Titleys UK Gravity Enduro series winning Intense.

Andrew Titleys UK Gravity Enduro series winning Intense.

Check out Titleys series winning Intense in MBUK this month! Read more//
Core Brands Newsletter August 2014

Core Brands Newsletter August 2014

A round up of whats new from the Core group! Read more//
Core Brands at Eurobike 2014

Core Brands at Eurobike 2014

The "Monster" Show is over for another year and the amazing new products will all be available to see at Core for those who didn't get to Germany! Read more//
yeti launch another new bike! Introducing the ASR -C

yeti launch another new bike! Introducing the ASR -C

Yeti launch the uber fast looking ASR - C Read more//
Ison Distribution launch Light Blue at the TDF!

Ison Distribution launch Light Blue at the TDF!

Light Blue launches at the Cambridge Depart. Read more//

EXHIBITORS

2pure
A2B
Bobbin Bicycles
Buffera
Chicken
Citrus-Lime Ltd
EBC Ltd
Endura
Extra UK
Felt Bicycles
Fox Head Europe Ltd
FreeGo Wisper Group
Hope Technology
Hotlines Europe Ltd
i-ride.co.uk
Ison Distribution
Lightweight
Mojo Suspension
ONE Industries
Paligap
Polaris Bikewear
Saddleback
Silverfish
SiWIS Ltd
Storck Bicycle UK
Upgrade Bikes
Windwave
In association with Bikebiz

Location

ABOUT OUR VENUE//
Address
Whittlebury Hall Hotel,
Whittlebury,
Northamptonshire,
NN12 8QH
View on larger map

Floorplan

DOWNLOAD FLOORPLAN//
*subject to change