WHITTLEBURY HALL, 4-5 Aug. 2015
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NEWS | Wednesday 13 November 2013

2pure adds Neil Pryde to its portfolio of brands. //

We are proud to announce one of the most innovative and beautifully engineered bike brands in the world, to the 2pure portfolio.


2pure adds NeilPryde to its portfolio.

We are proud to welcome one of the most innovative and beautifully engineered road bike brands in the world to the 2pure portfolio.

NeilPryde began in 1970 with Neil Pryde’s desire to develop cutting- edge equipment that would allow him to fulfill his Olympic sailing dream. This competitive streak still runs through everything they do and has led them to create a range of cutting edge road bikes that continue to turn heads in the world of cycling. We have looked forward to working with a road framebrand of this quality from our inception and NeilPryde has provided the perfect match.

“Simply put, NeilPryde makes sense – not just from a sales perspec- tive or even a brand outlook perspective, but as a missing piece of who we are as a company. We have been looking for an authentic road bike brand that actually adds value to the UK market and we found this in NeilPryde. When the MD of POC contacts you and says, George you need to look at NeilPryde, you pay attention. A respected brand that is great to work with and holds the same ide- als and core values that 2pure hold dear. All of us at 2pure feel that there is a great future ahead for us and NeilPryde.”
George Bowie Managing Director




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