As an idependant retailer it is impossible to get to many of the trade events held throughout the year. Corebike however brings together a number of the distributors that we use under one roof and at a time of year when a day away from the shop is manageable. The exhibitors are all IBD focused and I feel listen to feedback given to them. They are flexible to our needs with a longsighted view thus creating the best working relationship between parties.

The distributors pull out all of the stops to showcase their wares. I have been able to talk to many of the people behind our key brands – Reynolds and Powertap for example – and get to hear about the rationale behind their products. I have learnt about the design and testing processes gaining useful information which is invaluable when selling these products. The passion they have for their brands has a tendency to be contagious! It is excellent to see so many new products in one place enabling you to choose what to stock for the coming season. There are often great show deals to provide the best margins and sales opportunities.

The Corebike Venue at Whittlebury Hall is fantastic. Food is not to be missed and I would strongly advise an overnight stay. It gives the chance to dine with distributors and put a name to the faces that you would ordinarily only talk to via the telephone.

Having attended Corebike since it's inception six years ago, I have witnessed it grow from a brilliant idea to a really important date for the IBD's diary. I strongly recommend a visit!